LEGO Romania SRL in Toys and Games (Romania)

June 2017 | 2 pages | ID: LCDB5A9E28FEN
Euromonitor International Ltd

Abstracts

The company will focus on making its Lego brand more visible on the Romanian market and on diversifying its product portfolio by adding more licences. In addition, LEGO Romania will improve its distribution by opening more monobrand stores in the country.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Toys and Games market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
  Summary 1 LEGO Romania SRL: Key Facts
  Summary 2 LEGO Romania SRL: Operational Indicators
Competitive Positioning
  Summary 3 LEGO Romania SRL: Competitive Position 2016