Halfbrick Studios Pty Ltd in Toys and Games (Australia)

November 2014 | 2 pages | ID: H442E00908EEN
Euromonitor International Ltd

Abstracts

Halfbrick Studios will continue to develop new games across a number of different platforms to grow its market share both locally and internationally. Halfbrick Studios’ strategy is to develop games that are addictive and engaging to consumers as well as developing products targeted to new markets. The company aims to develop its own intellectual property and brands, rather than being afloat under other publishers. In line with current trends in the market, Halfbrick is shifting from a premium...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Toys and Games market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Halfbrick Studios Pty Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Halfbrick Studios Pty Ltd: Competitive Position 2013