Electronic Arts Inc in Toys and Games (Mexico)

September 2014 | 2 pages | ID: E1A4A9FE3CFEN
Euromonitor International Ltd

Abstracts

Electronic Arts is a top developer and distributor of video games in Mexico. Its strategy is to position its games on different platforms, increasing the number of users and frequency of use. The company regards Mexico as a strategic market with great potential deriving from the increasing base of consumers in the formal market and the wide base of consumers who can be reached through mobile devices. The company’s strategy includes expansion through social networks and the promotion of...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Toys and Games market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 Electronic Arts Inc: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Electronic Arts Inc: Competitive Position 2013