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E-Mart Co Ltd in Toys and Games (South Korea)

October 2013 | 2 pages | ID: E1D12DA4509EN
Euromonitor International Ltd

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Toy World opened its first outlet in its E-Mart outlet in Daejeon in December 2011 and opened a second outlet in Tongyoung in April 2012. As Toy World outlets are performing well and consumer reaction is satisfactory, it is expected to expand to other E-Mart outlets in many cities. Since E-Mart is the largest hypermarket in South Korea with 153 outlets as of December 2011, when E-mart decides to gradually expand the Toy World brand through its retailing, there will be a huge impact on the...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Toys and Games market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Strategic Direction
Key Facts
Summary 1 E-Mart Co Ltd: Key Facts
Internet Strategy
Company Background
Private Label
Summary 2 E-Mart Co Ltd: Private Label Portfolio
Competitive Positioning


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