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Aurora World Corp in Toys and Games (South Korea)

October 2013 | 2 pages | ID: A7DA5600FC6EN
Euromonitor International Ltd

US$ 150.00

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Aurora World Corp closed a deal with Europe McDonald’s Happy Meal for the Yoohoo and Friends character license in January 2013, wherein Yoohoo and Friends were to be handed out as a Happy Meal set gift at 6,000 outlets in 40 Europe countries until April 2013. Aurora was the first local manufacturer to enter in McDonald’s deal. This news was spread through Aurora World Corp’s press release and helped enhance the company’s image. The company operates its own design centre for new character...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Toys and Games market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Strategic Direction
Key Facts
Summary 1 Aurora World Corp: Key Facts
Summary 2 Aurora World Corp: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Aurora World Corp: Competitive Position 2012


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