Apex Toys Co Ltd in Toys and Games (Thailand)

February 2014 | 2 pages | ID: AB917A2237CEN
Euromonitor International Ltd

Abstracts

Apex Toys is expected to introduce new imported branded toys to Thailand, particularly the renowned Japanese toy brands to stress distinctive competencies of the company. Over the forecast period, the company is likely to expand its Apex Corner to high traffic zones after the establishment of the first own toy specialty stores in Siam Square. Its active marketing campaigns will continue to promote sales countrywide, powered by the interactive communication of its Facebook page, increasing the...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Toys and Games market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Apex Toys Co Ltd: Key Facts
Company Background
Production
Competitive Positioning