Women's Outerwear in Argentina

May 2013 | 45 pages | ID: WEB00205823EN
Euromonitor International Ltd

Abstracts

Argentinean women, widely seen as the most elegant and refined women in the Americas, aim for a natural and delicate appearance. They also tend to have a more European attitude towards fashion and all kinds of social activities, with an additional Latin influence. Thus, they tend to be very demanding; leading global companies such as Zara and Nike have opened local offices in order to help tailor their products to the specific needs of these consumers.

Euromonitor International's Women's Outerwear in Argentina report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Women's Jeans, Women's Outerwear (Excl Jeans).

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Women's Outerwear market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning."

Contents

Headlines
Trends
Competitive Landscape
Chart 1 Zara Argentina: Zara in Florida Street, Buenos Aires
Chart 2 Kowzef SA: Kosiuko in Galerías Pacífico Shopping, Buenos Aires
Chart 3 Las Blondas SA: Rapsodia in Galerías Pacífico, Buenos Aires
Prospects
Category Data
Table 1 Sales of Women's Outerwear: Volume 2007-2012
Table 2 Sales of Women's Outerwear: Value 2007-2012
Table 3 Sales of Women's Outerwear: % Volume Growth 2007-2012
Table 4 Sales of Women's Outerwear: % Value Growth 2007-2012
Table 5 Women's Outerwear Company Shares 2008-2012
Table 6 Women's Outerwear Brand Shares 2009-2012
Table 7 Forecast Sales of Women's Outerwear: Volume 2012-2017
Table 8 Forecast Sales of Women's Outerwear: Value 2012-2017
Table 9 Forecast Sales of Women's Outerwear: % Volume Growth 2012-2017
Table 10 Forecast Sales of Women's Outerwear: % Value Growth 2012-2017
Adidas Argentina SA in Apparel (argentina)
Strategic Direction
Key Facts
Summary 1 adidas Argentina SA: Key Facts
Summary 2 adidas Argentina SA: Operational Indicators
Company Background
Chart 4 adidas Argentina SA: adidas in Florida Street, Buenos Aires
Production
Competitive Positioning
Summary 3 adidas Argentina SA: Competitive Position 2012
Las Blondas SA in Apparel (argentina)
Strategic Direction
Key Facts
Summary 4 Las Blondas SA (Rapsodia): Key Facts
Summary 5 Las Blondas SA (Rapsodia): Operational Indicators
Company Background
Chart 5 Las Blondas SA: Rapsodia in Galerías Pacífico Shopping, Buenos Aires
Production
Competitive Positioning
Summary 6 Las Blondas SA (Rapsodia): Competitive Position 2012
Internet Strategy
Nike Argentina SA in Apparel (argentina)
Strategic Direction
Key Facts
Summary 7 Nike Argentina SA: Key Facts
Summary 8 Nike Argentina SA: Operational Indicators
Company Background
Chart 6 Nike Argentina SA: Nike in Unicenter Shopping, Buenos Aires
Production
Competitive Positioning
Summary 9 Nike Argentina SA: Competitive Position 2012
Executive Summary
Apparel Presents More Cautious Development in 2012
Strong Discounts Look To Counteract Price Increases of Above 20%
Luxury Brands Are Challenged To Bet on the Country, Leveraging Business Opportunities
Internet Sales Gain Consumers' Trust Within Apparel
Investment in Local Production and Retailing Promises Healthy Development
Key Trends and Developments
Apparel Industry Shows A Great Capacity To Adapt To the Changing Business Conditions in Argentina
Strong Discounts Prevent Consumption From Dropping
Chart 7 Banco Santander Río SA: 20% Super Miércoles Mujer in Alto Palermo Shopping, Buenos Aires
Leading Premium International Brands Say Goodbye To the Country, Whilst Others Decide To Invest
Chart 8 Vesubio SA: Lacoste in Solar de la Abadía Shopping, Buenos Aires
Chart 9 Mystique SA: Daniel Hechter in Solar de la Abadía Shopping, Buenos Aires
the New Era of the Internet Is Coming To Argentina, Beyond Expectations
Apparel in Argentina Maintains Positive Prospects, With Major Investment
Market Data
Table 11 Sales of Apparel by Category: Volume 2007-2012
Table 12 Sales of Apparel by Category: Value 2007-2012
Table 13 Sales of Apparel by Category: % Volume Growth 2007-2012
Table 14 Sales of Apparel by Category: % Value Growth 2007-2012
Table 15 Apparel Company Shares 2008-2012
Table 16 Apparel Brand Shares 2009-2012
Table 17 Sales of Apparel by Distribution Format: % Analysis 2007-2012
Table 18 Sales of Apparel by Category and Distribution Format: % Analysis 2012
Table 19 Forecast Sales of Apparel by Category: Volume 2012-2017
Table 20 Forecast Sales of Apparel by Category: Value 2012-2017
Table 21 Forecast Sales of Apparel by Category: % Volume Growth 2012-2017
Table 22 Forecast Sales of Apparel by Category: % Value Growth 2012-2017
Definitions
Sources
Summary 10 Research Sources