Underwear, Nightwear and Swimwear in Taiwan

June 2013 | 32 pages | ID: U2CF58676AAEN
Euromonitor International Ltd

Abstracts

Current value sales within underwear, nightwear and swimwear increased in 2012 despite the sluggish economy and weak consumer confidence in Taiwan. Thermal underwear was extremely popular in 2012 and was sold via multiple distribution channels, including convenience stores, in assorted colours and designs. The strong performance of underwear helped to increase overall underwear, nightwear and swimwear current value sales by 3% in 2012.

Euromonitor International's Underwear, Nightwear and Swimwear in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Nightwear, Swimwear, Underwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Underwear, Nightwear and Swimwear market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Underwear, Nightwear and Swimwear by Category: Volume 2007-2012
  Table 2 Sales of Underwear, Nightwear and Swimwear by Category: Value 2007-2012
  Table 3 Sales of Underwear, Nightwear and Swimwear by Category: % Volume Growth 2007-2012
  Table 4 Sales of Underwear, Nightwear and Swimwear by Category: % Value Growth 2007-2012
  Table 5 Sales of Men's Underwear, Nightwear and Swimwear: Volume 2007-2012
  Table 6 Sales of Men's Underwear, Nightwear and Swimwear: Value 2007-2012
  Table 7 Sales of Men's Underwear, Nightwear and Swimwear: % Volume Growth 2007-2012
  Table 8 Sales of Men's Underwear, Nightwear and Swimwear: % Value Growth 2007-2012
  Table 9 Sales of Women's Underwear, Nightwear and Swimwear: Volume 2007-2012
  Table 10 Sales of Women's Underwear, Nightwear and Swimwear: Value 2007-2012
  Table 11 Sales of Women's Underwear, Nightwear and Swimwear: % Volume Growth 2007-2012
  Table 12 Sales of Women's Underwear, Nightwear and Swimwear: % Value Growth 2007-2012
  Table 13 Underwear, Nightwear and Swimwear Company Shares 2008-2012
  Table 14 Underwear, Nightwear and Swimwear Brand Shares 2009-2012
  Table 15 Forecast Sales of Underwear, Nightwear and Swimwear by Category: Volume 2012-2017
  Table 16 Forecast Sales of Underwear, Nightwear and Swimwear by Category: Value 2012-2017
  Table 17 Forecast Sales of Underwear, Nightwear and Swimwear by Category: % Volume Growth 2012-2017
  Table 18 Forecast Sales of Underwear, Nightwear and Swimwear by Category: % Value Growth 2012-2017
  Table 19 Forecast Sales of Men's Underwear, Nightwear and Swimwear: Volume 2012-2017
  Table 20 Forecast Sales of Men's Underwear, Nightwear and Swimwear: Value 2012-2017
  Table 21 Forecast Sales of Men's Underwear, Nightwear and Swimwear: % Volume Growth 2012-2017
  Table 22 Forecast Sales of Men's Underwear, Nightwear and Swimwear: % Value Growth 2012-2017
  Table 23 Forecast Sales of Women's Underwear, Nightwear and Swimwear: Volume 2012-2017
  Table 24 Forecast Sales of Women's Underwear, Nightwear and Swimwear: Value 2012-2017
  Table 25 Forecast Sales of Women's Underwear, Nightwear and Swimwear: % Volume Growth 2012-2017
  Table 26 Forecast Sales of Women's Underwear, Nightwear and Swimwear: % Value Growth 2012-2017
Brs Nike Taiwan Co Ltd in Apparel (taiwan)
Strategic Direction
Key Facts
Summary 1 BRS Nike Taiwan Co Ltd: Key Facts
Company Background
  Chart 1 BRS Nike Taiwan Co Ltd: Nike in Taipei
Production
Competitive Positioning
Summary 2 BRS Nike Taiwan Co Ltd: Competitive Position 2012
Internet Strategy
Taiwan Wacoal Co Ltd in Apparel (taiwan)
Strategic Direction
Key Facts
Summary 3 Taiwan Wacoal Co Ltd: Key Facts
Summary 4 Taiwan Wacoal Co Ltd: Operational Indicators
Company Background
  Chart 2 Taiwan Wacoal Co Ltd: Wacoal in Taipei
Production
Competitive Positioning
Summary 5 Taiwan Wacoal Co Ltd: Competitive Position 2012
Internet Strategy
Executive Summary
Economic Slowdown Causes Weakening of Apparel Sales
Increased Preference for Fast Fashion
Economy and Standard Brands Record Stronger Performance
Internet Retailing Continues To Witness Rapid Growth
Stronger Consumer Confidence To Drive Sales
Key Trends and Developments
Rapid Growth of Fast Fashion
Pricing: Average Unit Prices Decline
Competitive Environment: Private Label Brands Grow in Popularity
Internet Retailing Continues Rapid Growth
Catering To Ageing Population in Taiwan
Market Data
  Table 27 Sales of Apparel by Category: Volume 2007-2012
  Table 28 Sales of Apparel by Category: Value 2007-2012
  Table 29 Sales of Apparel by Category: % Volume Growth 2007-2012
  Table 30 Sales of Apparel by Category: % Value Growth 2007-2012
  Table 31 Apparel Company Shares 2008-2012
  Table 32 Apparel Brand Shares 2009-2012
  Table 33 Sales of Apparel by Distribution Format: % Analysis 2007-2012
  Table 34 Sales of Apparel by Category and Distribution Format: % Analysis 2012
  Table 35 Forecast Sales of Apparel by Category: Volume 2012-2017
  Table 36 Forecast Sales of Apparel by Category: Value 2012-2017
  Table 37 Forecast Sales of Apparel by Category: % Volume Growth 2012-2017
  Table 38 Forecast Sales of Apparel by Category: % Value Growth 2012-2017
Definitions
Sources
Summary 6 Research Sources