Underwear, Nightwear and Swimwear in Norway

July 2013 | 34 pages | ID: UDAAB4E87F3EN
Euromonitor International Ltd

Abstracts

The weather in Norway continues to influence the demand for different types of underwear, nightwear and swimwear. In 2012, the long winter season brought cold nights and the demand for nightwear increased. The colder weather also encouraged purchased of thicker, more natural garment underwear.

Euromonitor International's Underwear, Nightwear and Swimwear in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Nightwear, Swimwear, Underwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Underwear, Nightwear and Swimwear market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Underwear, Nightwear and Swimwear by Category: Volume 2007-2012
  Table 2 Sales of Underwear, Nightwear and Swimwear by Category: Value 2007-2012
  Table 3 Sales of Underwear, Nightwear and Swimwear by Category: % Volume Growth 2007-2012
  Table 4 Sales of Underwear, Nightwear and Swimwear by Category: % Value Growth 2007-2012
  Table 5 Sales of Men's Underwear, Nightwear and Swimwear: Volume 2007-2012
  Table 6 Sales of Men's Underwear, Nightwear and Swimwear: Value 2007-2012
  Table 7 Sales of Men's Underwear, Nightwear and Swimwear: % Volume Growth 2007-2012
  Table 8 Sales of Men's Underwear, Nightwear and Swimwear: % Value Growth 2007-2012
  Table 9 Sales of Women's Underwear, Nightwear and Swimwear: Volume 2007-2012
  Table 10 Sales of Women's Underwear, Nightwear and Swimwear: Value 2007-2012
  Table 11 Sales of Women's Underwear, Nightwear and Swimwear: % Volume Growth 2007-2012
  Table 12 Sales of Women's Underwear, Nightwear and Swimwear: % Value Growth 2007-2012
  Table 13 Underwear, Nightwear and Swimwear Company Shares 2008-2012
  Table 14 Underwear, Nightwear and Swimwear Brand Shares 2009-2012
  Table 15 Forecast Sales of Underwear, Nightwear and Swimwear by Category: Volume 2012-2017
  Table 16 Forecast Sales of Underwear, Nightwear and Swimwear by Category: Value 2012-2017
  Table 17 Forecast Sales of Underwear, Nightwear and Swimwear by Category: % Volume Growth 2012-2017
  Table 18 Forecast Sales of Underwear, Nightwear and Swimwear by Category: % Value Growth 2012-2017
  Table 19 Forecast Sales of Men's Underwear, Nightwear and Swimwear: Volume 2012-2017
  Table 20 Forecast Sales of Men's Underwear, Nightwear and Swimwear: Value 2012-2017
  Table 21 Forecast Sales of Men's Underwear, Nightwear and Swimwear: % Volume Growth 2012-2017
  Table 22 Forecast Sales of Men's Underwear, Nightwear and Swimwear: % Value Growth 2012-2017
  Table 23 Forecast Sales of Women's Underwear, Nightwear and Swimwear: Volume 2012-2017
  Table 24 Forecast Sales of Women's Underwear, Nightwear and Swimwear: Value 2012-2017
  Table 25 Forecast Sales of Women's Underwear, Nightwear and Swimwear: % Volume Growth 2012-2017
  Table 26 Forecast Sales of Women's Underwear, Nightwear and Swimwear: % Value Growth 2012-2017
Adidas Norge As in Apparel (norway)
Strategic Direction
Key Facts
Summary 1 adidas Norge AS: Key Facts
Summary 2 Adidas Norge AS: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 adidas Norge AS: Competitive Position 2012
Internet Strategy
Helly Hansen As in Apparel (norway)
Strategic Direction
Key Facts
Summary 4 Helly Hansen AS: Key Facts
Summary 5 Helly Hansen AS: Operational Indicators
Company Background
  Chart 1 Helly Hansen AS: Helly Hansen in Oslo
Production
Competitive Positioning
Summary 6 Helly Hansen AS: Competitive Position 2012
Kappahl As in Apparel (norway)
Strategic Direction
Key Facts
Summary 7 Kappahl AS: Key Facts
Summary 8 Kappahl AS: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 9 Kappahl AS: Competitive Position 2012
Internet Strategy
Lindex As in Apparel (norway)
Strategic Direction
Key Facts
Summary 10 Lindex AS: Key Facts
Summary 11 Lindex AS: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 12 Lindex AS: Competitive Position 2012
Internet Strategy
Nike International Ltd in Apparel (norway)
Strategic Direction
Key Facts
Summary 13 Nike International Ltd: Key Facts
Summary 14 Nike International Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 15 Nike International Ltd: Competitive Position 2012
Internet Strategy
Stormberg As in Apparel (norway)
Strategic Direction
Key Facts
Summary 16 Stormberg AS: Key Facts
Summary 17 Stormberg AS: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 18 Stormberg AS: Competitive Position 2012
Internet Strategy
Executive Summary
Apparel Market Records Growth
Ecology Adds Value
Multinationals Lead the Competition
Apparel Specialists Remains the Leading Channel, As Internet Retailing Grows
Positive and Stable Forecast Performance Expected
Key Trends and Developments
International Players Lead the Competition
Price Increases Expected
Internet Retailing Perspectives
Norwegian Economy Stimulates the Apparel Market
Fashion in Sportswear Is Important
Market Data
  Table 27 Sales of Apparel by Category: Volume 2007-2012
  Table 28 Sales of Apparel by Category: Value 2007-2012
  Table 29 Sales of Apparel by Category: % Volume Growth 2007-2012
  Table 30 Sales of Apparel by Category: % Value Growth 2007-2012
  Table 31 Apparel Company Shares 2008-2012
  Table 32 Apparel Brand Shares 2009-2012
  Table 33 Sales of Apparel by Distribution Format: % Analysis 2007-2012
  Table 34 Sales of Apparel by Category and Distribution Format: % Analysis 2012
  Table 35 Forecast Sales of Apparel by Category: Volume 2012-2017
  Table 36 Forecast Sales of Apparel by Category: Value 2012-2017
  Table 37 Forecast Sales of Apparel by Category: % Volume Growth 2012-2017
  Table 38 Forecast Sales of Apparel by Category: % Value Growth 2012-2017
Definitions
Sources
Summary 19 Research Sources