Norwegian consumers have high motivation for purchasing underwear. The main reason is the climate in Norway, which is represented by a long winter season. A higher number of cold nights and days means that consumers consider different types of underwear and nightwear. In 2011 in Norway, flannel pyjamas were popular. Most of the leading retailers in Norway which sold nightwear also offered flannel pyjamas made for children and adults, both men and women. Most often pyjamas are designed as...
Euromonitor International's Underwear, Nightwear and Swimwear in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Nightwear, Swimwear, Underwear.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Underwear, Nightwear and Swimwear in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Nightwear, Swimwear, Underwear.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Underwear, Nightwear and Swimwear market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Underwear, Nightwear and Swimwear by Category: Volume 2006-2011
Table 2 Sales of Underwear, Nightwear and Swimwear by Category: Value 2006-2011
Table 3 Sales of Underwear, Nightwear and Swimwear by Category: % Volume Growth 2006-2011
Table 4 Sales of Underwear, Nightwear and Swimwear by Category: % Value Growth 2006-2011
Table 5 Sales of Men's Underwear, Nightwear and Swimwear: Volume 2006-2011
Table 6 Sales of Men's Underwear, Nightwear and Swimwear: Value 2006-2011
Table 7 Sales of Men's Underwear, Nightwear and Swimwear: % Volume Growth 2006-2011
Table 8 Sales of Men's Underwear, Nightwear and Swimwear: % Value Growth 2006-2011
Table 9 Sales of Women's Underwear, Nightwear and Swimwear: Volume 2006-2011
Table 10 Sales of Women's Underwear, Nightwear and Swimwear: Value 2006-2011
Table 11 Sales of Women's Underwear, Nightwear and Swimwear: % Volume Growth 2006-2011
Table 12 Sales of Women's Underwear, Nightwear and Swimwear: % Value Growth 2006-2011
Table 13 Underwear, Nightwear and Swimwear Company Shares 2007-2011
Table 14 Underwear, Nightwear and Swimwear Brand Shares 2008-2011
Table 15 Sales of Men's Underwear, Nightwear and Swimwear by Distribution Format: % Analysis 2006-2011
Table 16 Sales of Women's Underwear, Nightwear and Swimwear by Distribution Format: % Analysis 2006-2011
Table 17 Forecast Sales of Underwear, Nightwear and Swimwear by Category: Volume 2011-2016
Table 18 Forecast Sales of Underwear, Nightwear and Swimwear by Category: Value 2011-2016
Table 19 Forecast Sales of Underwear, Nightwear and Swimwear by Category: % Volume Growth 2011-2016
Table 20 Forecast Sales of Underwear, Nightwear and Swimwear by Category: % Value Growth 2011-2016
Table 21 Forecast Sales of Men's Underwear, Nightwear and Swimwear: Volume 2011-2016
Table 22 Forecast Sales of Men's Underwear, Nightwear and Swimwear: Value 2011-2016
Table 23 Forecast Sales of Men's Underwear, Nightwear and Swimwear: % Volume Growth 2011-2016
Table 24 Forecast Sales of Men's Underwear, Nightwear and Swimwear: % Value Growth 2011-2016
Table 25 Forecast Sales of Women's Underwear, Nightwear and Swimwear: Volume 2011-2016
Table 26 Forecast Sales of Women's Underwear, Nightwear and Swimwear: Value 2011-2016
Table 27 Forecast Sales of Women's Underwear, Nightwear and Swimwear: % Volume Growth 2011-2016
Table 28 Forecast Sales of Women's Underwear, Nightwear and Swimwear: % Value Growth 2011-2016
Adidas Norge As in Apparel (norway)
Strategic Direction
Key Facts
Summary 1 adidas Norge AS: Key Facts
Summary 2 adidas Norge AS: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 adidas Norge AS: Competitive Position 2011
Internet Strategy
H&m Hennes & Mauritz As in Apparel (norway)
Strategic Direction
Key Facts
Summary 4 H&M Hennes & Mauritz AS: Key Facts
Summary 5 H&M Hennes & Mauritz AS: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 H&M Hennes & Mauritz AS: Competitive Position 2011
Internet Strategy
Helly-hansen As in Apparel (norway)
Strategic Direction
Key Facts
Summary 7 Helly Hansen AS: Key Facts
Summary 8 Helly Hansen AS: Operational Indicators
Company Background
Chart 1 Helly Hansen AS: Helly Hansen in Oslo
Production
Competitive Positioning
Summary 9 Helly Hansen AS: Competitive Position 2011
Internet Strategy
Kappahl As in Apparel (norway)
Strategic Direction
Key Facts
Summary 10 KappAhl AS: Key Facts
Summary 11 KappAhl AS: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 12 KappAhl AS: Competitive Position 2011
Internet Strategy
Nike International Ltd in Apparel (norway)
Strategic Direction
Key Facts
Summary 13 Nike International Ltd: Key Facts
Summary 14 Nike International Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 15 Nike International Ltd: Competitive Position 2011
Internet Strategy
Executive Summary
the Recovery of the Apparel Market in Norway Is Strong
Norwegians Are Willing To Pay More for Higher Quality
Buying A Well-known Brand Means Making A Right Choice
Internet Retailing Shows Growth in 2011
Unit Price Increases Are Recorded in Autumn 2011
Key Trends and Developments
Price Wars Come To An End
Discounting Is No Longer Enough
Outdoor Sports Drive Sales of Apparel in Norway
Internet Retailing Experiences Stable Growth
Consumers Are Looking for Quality, and Are Willing To Pay More
Market Data
Table 29 Sales of Apparel by Category: Volume 2006-2011
Table 30 Sales of Apparel by Category: Value 2006-2011
Table 31 Sales of Apparel by Category: % Volume Growth 2006-2011
Table 32 Sales of Apparel by Category: % Value Growth 2006-2011
Table 33 Apparel Company Shares 2007-2011
Table 34 Apparel Brand Shares 2008-2011
Table 35 Sales of Apparel by Distribution Format: % Analysis 2006-2011
Table 36 Sales of Apparel by Category and Distribution Format: % Analysis 2011
Table 37 Sales of Clothing by Category and Distribution Format: % Analysis 2011
Table 38 Forecast Sales of Apparel by Category: Volume 2011-2016
Table 39 Forecast Sales of Apparel by Category: Value 2011-2016
Table 40 Forecast Sales of Apparel by Category: % Volume Growth 2011-2016
Table 41 Forecast Sales of Apparel by Category: % Value Growth 2011-2016
Definitions
Sources
Summary 16 Research Sources
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Underwear, Nightwear and Swimwear by Category: Volume 2006-2011
Table 2 Sales of Underwear, Nightwear and Swimwear by Category: Value 2006-2011
Table 3 Sales of Underwear, Nightwear and Swimwear by Category: % Volume Growth 2006-2011
Table 4 Sales of Underwear, Nightwear and Swimwear by Category: % Value Growth 2006-2011
Table 5 Sales of Men's Underwear, Nightwear and Swimwear: Volume 2006-2011
Table 6 Sales of Men's Underwear, Nightwear and Swimwear: Value 2006-2011
Table 7 Sales of Men's Underwear, Nightwear and Swimwear: % Volume Growth 2006-2011
Table 8 Sales of Men's Underwear, Nightwear and Swimwear: % Value Growth 2006-2011
Table 9 Sales of Women's Underwear, Nightwear and Swimwear: Volume 2006-2011
Table 10 Sales of Women's Underwear, Nightwear and Swimwear: Value 2006-2011
Table 11 Sales of Women's Underwear, Nightwear and Swimwear: % Volume Growth 2006-2011
Table 12 Sales of Women's Underwear, Nightwear and Swimwear: % Value Growth 2006-2011
Table 13 Underwear, Nightwear and Swimwear Company Shares 2007-2011
Table 14 Underwear, Nightwear and Swimwear Brand Shares 2008-2011
Table 15 Sales of Men's Underwear, Nightwear and Swimwear by Distribution Format: % Analysis 2006-2011
Table 16 Sales of Women's Underwear, Nightwear and Swimwear by Distribution Format: % Analysis 2006-2011
Table 17 Forecast Sales of Underwear, Nightwear and Swimwear by Category: Volume 2011-2016
Table 18 Forecast Sales of Underwear, Nightwear and Swimwear by Category: Value 2011-2016
Table 19 Forecast Sales of Underwear, Nightwear and Swimwear by Category: % Volume Growth 2011-2016
Table 20 Forecast Sales of Underwear, Nightwear and Swimwear by Category: % Value Growth 2011-2016
Table 21 Forecast Sales of Men's Underwear, Nightwear and Swimwear: Volume 2011-2016
Table 22 Forecast Sales of Men's Underwear, Nightwear and Swimwear: Value 2011-2016
Table 23 Forecast Sales of Men's Underwear, Nightwear and Swimwear: % Volume Growth 2011-2016
Table 24 Forecast Sales of Men's Underwear, Nightwear and Swimwear: % Value Growth 2011-2016
Table 25 Forecast Sales of Women's Underwear, Nightwear and Swimwear: Volume 2011-2016
Table 26 Forecast Sales of Women's Underwear, Nightwear and Swimwear: Value 2011-2016
Table 27 Forecast Sales of Women's Underwear, Nightwear and Swimwear: % Volume Growth 2011-2016
Table 28 Forecast Sales of Women's Underwear, Nightwear and Swimwear: % Value Growth 2011-2016
Adidas Norge As in Apparel (norway)
Strategic Direction
Key Facts
Summary 1 adidas Norge AS: Key Facts
Summary 2 adidas Norge AS: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 adidas Norge AS: Competitive Position 2011
Internet Strategy
H&m Hennes & Mauritz As in Apparel (norway)
Strategic Direction
Key Facts
Summary 4 H&M Hennes & Mauritz AS: Key Facts
Summary 5 H&M Hennes & Mauritz AS: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 H&M Hennes & Mauritz AS: Competitive Position 2011
Internet Strategy
Helly-hansen As in Apparel (norway)
Strategic Direction
Key Facts
Summary 7 Helly Hansen AS: Key Facts
Summary 8 Helly Hansen AS: Operational Indicators
Company Background
Chart 1 Helly Hansen AS: Helly Hansen in Oslo
Production
Competitive Positioning
Summary 9 Helly Hansen AS: Competitive Position 2011
Internet Strategy
Kappahl As in Apparel (norway)
Strategic Direction
Key Facts
Summary 10 KappAhl AS: Key Facts
Summary 11 KappAhl AS: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 12 KappAhl AS: Competitive Position 2011
Internet Strategy
Nike International Ltd in Apparel (norway)
Strategic Direction
Key Facts
Summary 13 Nike International Ltd: Key Facts
Summary 14 Nike International Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 15 Nike International Ltd: Competitive Position 2011
Internet Strategy
Executive Summary
the Recovery of the Apparel Market in Norway Is Strong
Norwegians Are Willing To Pay More for Higher Quality
Buying A Well-known Brand Means Making A Right Choice
Internet Retailing Shows Growth in 2011
Unit Price Increases Are Recorded in Autumn 2011
Key Trends and Developments
Price Wars Come To An End
Discounting Is No Longer Enough
Outdoor Sports Drive Sales of Apparel in Norway
Internet Retailing Experiences Stable Growth
Consumers Are Looking for Quality, and Are Willing To Pay More
Market Data
Table 29 Sales of Apparel by Category: Volume 2006-2011
Table 30 Sales of Apparel by Category: Value 2006-2011
Table 31 Sales of Apparel by Category: % Volume Growth 2006-2011
Table 32 Sales of Apparel by Category: % Value Growth 2006-2011
Table 33 Apparel Company Shares 2007-2011
Table 34 Apparel Brand Shares 2008-2011
Table 35 Sales of Apparel by Distribution Format: % Analysis 2006-2011
Table 36 Sales of Apparel by Category and Distribution Format: % Analysis 2011
Table 37 Sales of Clothing by Category and Distribution Format: % Analysis 2011
Table 38 Forecast Sales of Apparel by Category: Volume 2011-2016
Table 39 Forecast Sales of Apparel by Category: Value 2011-2016
Table 40 Forecast Sales of Apparel by Category: % Volume Growth 2011-2016
Table 41 Forecast Sales of Apparel by Category: % Value Growth 2011-2016
Definitions
Sources
Summary 16 Research Sources