US Denim Jeans Market Report: 2008 Edition ..

The denim jeans industry is the most fragmented out of total apparel industry. The extension of premium denim brands onto kids' racks is part of the larger trend of luxury marketing pervading nearly every corner of the consumer marketplace. Colored Jeans is the most recent trend whereas white denim has become an evergreen color. Nowadays teens have become more specific for their shopping. Kohl, Wal-Mart, American eagle are few stores who understand teens demand trends.

Denim jeans has almost become a necessity in the present scenario. By age, jeans wear sales have increased significantly in the 13-17 and 25-34 age groups. By volume men’s/boy’s jeans shipment market is almost double than women’s/girl’s jeans shipments in US. In 2007 the market has declined as compared to 2006 and it is expected to decline further. Kohl’s and Wal-Mart are the most famous places to shop for jeans. Evolution of Right Fit System is the new mantra in denim jeans industry.

The report analyzes the denim jeans industry in the US. It sheds light on major market segments such as women’s, men’s and kids’ denim jeans market. It also studies the import/export pattern in the US and segment wise import market. The report also analyses recent industry trends and competitive scenario of the market.

Contents

1. INDUSTRY OVERVIEW

2. INDUSTRY PERFORMANCE

2.1 Market Size
  Market Value
  Shipment Statistics
  Market Segments
2.2 U.S. Imports of Denim Jeans
  Men’s Jeans Imports
  Women’s Jeans Imports
  Export of Denim Jeans from Japan

3. MARKET TRENDS

3.1 Evolution of Right Fit System
3.2 Increasing Trend of Premium Denim Jeans
3.3 Online Shopping Trends
3.4 Trend of Wide Legged and Skinny Jeans
3.5 Colored Jeans Making a Comeback
3.6 White Denim Jeans - Favorite in All Seasons

4. COMPETITIVE LANDSCAPE

Market Share – Top Brands
Market Share by Price Point

5. COMPANY PROFILES

5.1 Levi Strauss & Co.
  Overview
  Significant Developments
  Media Agency Arrangements
  Focus on Premium Segment
5.2 Lee
  Overview
  Significant Developments
  Focus on Perfect Fit
  Agreement with Cotton USA
5.3 Wrangler
  Overview
  Significant Developments
5.4 GAP Inc.
  Overview
  Business Strategies
  Store Remodeling and Reconfiguring Activities
  Targeting Older Customers
  Closing Unproductive Stores

APPENDIX

Japanese Denim Industry
Russian Denim Industry
EU Denim Industry

LIST OF TABLES

Top Stores in US for Jeans Shopping (2006-07)
Imports of Men’s and Women’s Jeans in US (Q108)
US Men’s Jeans Imports by Countries (2007)
Factors Impacting Consumer Preferences (2007)
Top Five Factors for Premium Denim (2007)
Market Share of Major Brands by Price Point (2007)
Consumption of Jeans in EU by Volume (2002-06)
Average EU Import Prices of Denim Jeans (2004-06)
Exports of Denim from Japan to US (2000-07)

LIST OF CHARTS

Jeans Share of Total Apparel Expenditure by Region (2007)
Volume of Jeans Shipments in US by Segments (2006-07)
Value of Jeans Shipments in US by Segments (2006-07)
US Women's Jeans Sales by Age Group (2006-07)
Comparison of Women’s Jeans and Sportswear Market by Value (2006-07)
Comparison of Women’s Jeans and Sportswear Market by Volume (2006-07)
Share of Top Jeans Stores for Teens (2007)
US Women's Jeans Shopping through Internet (2006-07)
Use of Internet to Browse Apparel in US (2001-06)
Market Share of Top Brands in Jeans Wear (2006-07)