Profile of Jersey Lomellina: a Global Leader in Circular Knitted Stretch Fabrics
Italian brand Jersey Lomellina is a successful producer of circular knitted stretch fabrics for a broad range of applications—including underwear, swimwear, sportswear and leisure wear. The fabrics are known for their quality, innovation and style, due in part to the fact that the company's manufacturing facilities have remained in Italy rather than being transferred to cheaper Asian production facilities. This report highlights the company's focus on innovation, quality and testing. It also examines its production process, environmental policy, sales and marketing activities, distribution and logistics operations, and it includes an appendix with a comprehensive list of Jersey Lomellina's products. This report is vital for anyone involved in stretch fabrics, and it serves as an indispensable case study for those who want insight on the development of a thriving business in an innovative field.
SUMMARY
INTRODUCTION
PRODUCTS
Product testing
Product quality
Product innovation
PRODUCTION
Environmental policy
SALES AND MARKETING
DISTRIBUTION AND LOGISTICS
CONCLUSION
APPENDIX: PRODUCT RANGE
INTRODUCTION
PRODUCTS
Product testing
Product quality
Product innovation
PRODUCTION
Environmental policy
SALES AND MARKETING
DISTRIBUTION AND LOGISTICS
CONCLUSION
APPENDIX: PRODUCT RANGE
LIST OF TABLES
Table 1: Jersey Lomellina: product range, 2011
Table 1: Jersey Lomellina: product range, 2011
LIST OF FIGURES
Figure 1: Vogue fabric
Figure 2: Ecoline fabric
Figure 1: Vogue fabric
Figure 2: Ecoline fabric
