Infant, Toddler and Preschool Clothing Market in the U.S.

Name: Infant, Toddler and Preschool Clothing Market in the U.S.
Brand: Packaged Facts
SKU: I002E015EC2EN
Price: 3300 USD
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March 2011 | 234 pages | ID: I002E015EC2EN
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In 2011, a full two years after the Great Recession of 2008-2009, U.S. consumers are once again buying their beloved premium and luxury goods, and that includes some ITP clothing and footwear, too. Actually, the upscale influence jazzes up this market across all price-tiers, with famed fashion designers involved in selling little kids’ goods through mass retail, or online. Use of organic fabrics is another driver that is justifying higher price-points...

ITP clothing/footwear is an evergreen market, because the pool of newborns is constantly renewed; yet the same market is mature, for the number of live births has been pinned to the 4.0 million newborns mark, annually, for decades now: Thank some companies’ innovative marketing and design, which have driven retail value to almost $18.4 billion - a figure that could exceed $23.0 billion, as of 2015.

This latest edition of MarketResearch.com’s popular Packaged Facts report describes birth, societal, and licensing trends that drive sales in the mega-market for ITP clothing/footwear. Analysis portrays not only the personality of the ITP clothing/footwear business itself, but also the competitive personalities of players Brown Shoe, Carter’s, Disney, Hanesbrands, The Jones Group, Sun Capital/Gerber Childrenswear, and others. In addition, ample Experian Simmons demographic data are examined in depth.

CHAPTER 1: EXECUTIVE SUMMARY: Two Basic Categories: Clothing and Footwear; ITP Age Brackets; ITP Clothing Sized According to Six Scales; ITP Footwear Size-Ranges; How Obese or Athletic-Type ITPs Are Accommodated; The AAFA Restricted Substances List (RSL); Insights and Opportunities: An Evergreen Market, Yet Essentially Mature; Insights and Opportunities: Lots of Small Marketers Struggle to Rise Above Commodity Herd; Insights and Opportunities: America’s Turn to Be Overwhelmed by Foreign Brands; Insights and Opportunities: Hot Spots Are Green, Natural, Organic, Recycled, Upscale, Ethnic; Overall ITP Clothing/Footwear Market Climbs Past $19.5 Billion in 2010; Clothing Category Breaks $17.7 Billion Mark; Footwear Category Trends Up to $1.8 Billion; Yoga Moms, Hispanics Are Drivers; Recession, Used Goods Are Drags; Projection for 2015: ITP Clothing/Footwear to Approach $25.2 Billion; Projection for 2015: ITP Clothing Category Will Climb to $22.8 Billion; Projection for 2015: ITP Footwear Foreseen in Leap to $2.3 Billion; Mass Merchandisers Reap Half of ITP Clothing Retail Dollars; Shoe Stores Capture Most ITP Footwear Retail Dollars; Key Deals: Acquisitions, Mergers, Divestments, Spin-Offs; Of All ITP Clothing/Footwear, Tops/Shirts Are Most Widely Purchased
CHAPTER 2: THE PRODUCTS
Introduction: Market Parameters; ITP Age Brackets; Glossary; Methodology
The Products: Two Basic Categories: Clothing and Footwear; ITP Clothing Sized According to Six Scales; ITP Footwear Size-Ranges; How Obese or Athletic-Type ITPs Are Accommodated; Use of Natural, Organic, Recycled Fibers Is Booming
Regulation and Safety: The Consumer Product Safety Improvement Act (CPSIA) of 2008; The Affordable Footwear Act; Recalls: Horror Stories Now Easily Accessed by Consumers, Even As They Shop; The AAFA Restricted Substances List (RSL)
CHAPTER 3: INSIGHTS AND OPPORTUNITIES
Insights & Opportunities: Characterizing the ITP Clothing/Footwear Market; An Evergreen Market, Yet Essentially Mature; Lots of Small Marketers Struggle to Rise Above Commodity Herd; Hot Spots: Green, Natural, Organic, Recycled, Upscale, Ethnic
CHAPTER 4: THE MARKET
Market Size and Growth: Overall ITP Clothing/Footwear Market Climbs Past $19.5 Billion in 2010; Yoga Moms, Hispanics Are Drivers; Recession, Used Goods Are Drags; Clothing Category Breaks $17.7 Billion Mark; Footwear Category Trends Up to $1.8 Billion; Clothing Accounts for Lion’s Share of Clothing/Footwear Market; Mass Merchandisers Reap Half of ITP Clothing Retail Dollars; Shoe Stores Capture Most ITP Footwear Retail Dollars; Seasonality: ITP Clothing/Footwear Sales Peak During Second Half of Year; Regionality of Sales: Overall, No Sharp Skews…; …But Northeasterners, Southwesterners Stand Out in Highest Spending-Brackets
Factors in Future Growth: A Stark Truth: Baby Boomlets Do Not Guarantee More ITP Apparel Sales; Hard-Number Perspectives on U.S. Birth Trends; Hispanics’ Birth Rates Highest – While Latinas Plan to Spend More on ITP Apparel; Where Did the Yoga Mom Go?; Gifters: Grandparents, DINKs, GINKs, Empty Nesters Play Stronger Role; Today’s Little Kids Know Style, Brands, Designer Names; Coming Soon: Lots More Pitches Straight to Kids!; Green and Organic Trends Are Highly Positive; Used Goods: We Send Tons of Nearly New Kiddie Clothes to Africa; Recalls: Potential Purchasers Have Easy Access to Horror Stories…; Another Recall?! How Boring!
Projected Sales: ITP Clothing/Footwear to Approach $25.2 Billion in 2015; ITP Clothing Category Will Climb to $22.8 Billion; ITP Footwear Foreseen in Leap to $2.3 Billion
CHAPTER 5: THE MARKETERS
The Marketers: In Maze of ITP Clothing/Footwear Designers, Importers, Licensees, Licensors, Manufacturers, Retailers – Who Are the Real Marketers?; Green, Recession-Motivated Start-Ups Push Marketer-Count to 1,000-Plus; Most Marketers Are Specialists, and Privately Held; Table of Marketers and Brands
Marketer and Brand Rankings: Caution: No One Body of Data Paints Total Share Picture; Carter’s Is Still Leader Among ITP Clothing Specialists; Nike, Adidas Are ITP Footwear Leaders
The Competitive Situation: A Fight Against Commoditization; Key Deals: Acquisitions, Mergers, Divestments, Spin-Offs; Eight Competitive Profiles Follow
Competitive Profile: Brown Shoe Company, Inc.: Net Sales Slip to $2.2 Billion in Fiscal 2009; Outlook for Fiscal 2010 Is Quite Rosy; How Buster’s World Has Changed: He’s Still a Kid, But Brown Is State of the Art; How Buster’s World Has Changed 2: Big Brand-Stable Mostly Licensed; Brown Owns 1,400 Shoe Stores; Has Immense Footprint in Cyber-Space, Too; Brown Shoe’s Brands for Adults
Competitive Profile: Carter’s, Inc: Net Sales Approach $1.6 Billion in 2009; Outlook for 2010: A Strong Performance; Carter’s Claims Top Spot in U.S. ITP Clothing Category; Good Value and Stylistic Understatement – Carter’s Biggest Weapons?; Acquisition of OshKosh B’Gosh; Carter’s the Retailer
Competitive Profile: Crocs, Inc: Revenues Slide to $645.8 Million in 2009; A Fad Product Skyrockets, Nosedives, But Builds a Company; Crocs Sells at Both Wholesale and Retail
Competitive Profile: Iconix Brand Group, Inc.: Revenues Balloon to $232.1 Million in 2009; Iconix’ Strategy: Acquire Brands, Manage Them, License Them Out; In 2010, Iconix Bought Rights to Peanuts; Other Iconix Brands That Serve the ITP Crowd
Competitive Profile: Polo Ralph Lauren Corporation: Net Sales of $5.0 Billion in Fiscal 2010; Outlook for FY2011 Is Good; Euro-Sophistication + American Tradition = Ralph Lauren; Ralph Lauren Baby: From Simple Elegance to Vivid Sailing Colors; Introducing; Ralph Lauren’s Retail Presence; Other Polo Ralph Lauren Brands
Three Marketers to Watch: About Boy Babies, Julius the Monkey, and Petunia; Bonobos, Inc.; Saban Capital Group/Paul Frank Industries LLC; Petunia Pickle Bottom Corporation
Product Trends: New Wave 2011: Pastel Designs Give Way to More Definite Colors and Imagery; Plus, Adultification!; Green, Natural, Organic Is Here Already; Licensing Even More Prevalent
Consumer Advertising Positioning: ITP Clothing/Footwear Ads Concentrated in Fashion Media; Some Frequent Ad Styles, Formats, and Themes
CHAPTER 6: DISTRIBUTION AND RETAIL
Distribution: ITP Clothing/Footwear Product Paths Multiply…; Some Distributors Are Importers/Exporters, Too
At the Retail Level: U.S. ITP Clothing/Footwear Outlets Number 70,000 – At Least; Mass Is Top Channel for ITP Clothing Sales; Specialty Channel Dominates ITP Footwear Sales; Happy Days for Resale, Despite Mixed Results for Used Kids’ Goods
Retailer Profile: Bain Capital/Gymboree Corporation: Net Sales of $1.0 Billion in Fiscal 2009; Outlook After Acquisition by Bain Capital; Four Well-Differentiated Retail Marques
Retailer Profile: The Children’s Place Retail Stores, Inc: Net Sales of $1.6 Billion in Fiscal 2009; Children’s Place Outlook for 2010 Mixed, Yet Chain Expands; Value, Specialty Are Keys to CPR’s Leadership in Kids’ Clothing Space; Galt Proposes Merger with Carter’s and/or Gymboree; Divorced Disney in 2008
E-tailer Profile: Amazon.com/Quidsi, Inc./Diapers.com: Diapers.com Doubled Sales to $182.0 Million in 2009; Amazon Plucks Quidsi in Full Bloom – For $500.0 Million; Top-Class Biz Duo Grew Diapers.com Lightning Fast; Sorry You Had a Problem; The Baby Registry
CHAPTER 7: THE CONSUMER
Kid Nation: Births and Birth Rates: After Boomlet of 2002-2007, Births Slip Below 4.2 Million in 2009; Whites Dominate Live Births, Hispanic Baby Force Leaps Past 1.0 Million; “The Crude” Sank to New Low of 13.5 in 2009; Hispanics Have Highest Fertility Rate—By Far; U.S. Total Fertility Rate Slips Below Replacement Level in 2009
About Experian Simmons Information: What It Is; How to Use It; The Overall Gauge; Marketing Regions Defined
The U.S. Infant/Toddler/Preschooler (ITP) Household: Four Key Spheres of U.S. Population by Household; Women of Childbearing Age, Affluence, Ethnics, Renters Spur Purchases; Over 17.9 Million Households Buy ITP Clothing/Footwear for Infants; Almost 22.8 Million Households Buy ITP Clothing/Footwear for Toddlers/Preschoolers; Similar Patterns in Purchasing for Infants versus Toddlers/Preschoolers; Grandparents—View Them as 70.0 Million Potential Gift-Givers; No-Kid Households Do Indeed Buy ITP Clothing/Footwear; Of All ITP Clothing/Footwear, Tops/Shirts Are Most Widely Purchased
The ITP Clothing Purchaser-Household: Jeans/Dungarees: 10.4 Million Households Buy for Babies, 16.8 Million for Kids 1-5; ITP Jeans Households Skew Affluent—and Not So Affluent; Outerwear: 8.4 Million Households Keep Babies Warm, 12.5 Million Keep Kids 1-5 Warm; ITP Outerwear Households Both Thrifty and Spendthrift; Sleepwear: 11.9 Million Households Buy Baby PJs, 16.9 Million Buy for Kids 1-5; ITP Sleepwear Households in Clear Skew to Affluence; Suits/Dresses: 8.9 Million Households Buy Them for Babies, 13.1 Million for Kids 1-5; For Suits/Dresses, That Dichotomy of Income Levels, Again; Sweats: Bought for Babies by 7.4 Million Households; For Kids 1-5, by 11.6 Million; For Sweats, Income Becomes Less Relevant Above $99 Expenditure; Tops/Shirts: For Babies, Bought by 13.0 Million Households; for Kids 1-5, by 19.3 Million; ITP Tops/Shirts an Easy Gift, Even If You’re O-L-D; Underwear (excludes diapers): 8.2 Million Households Buy It for Babies, 13.7 Million Buy It for Kids Age 1-5; ITP Underwear Bought by Parents and Those Postponing Kids; The ITP Footwear Purchaser-Household; Athletic Shoes: 7.4 Million Households Purchase for Babies, 13.4 Million for Kids Age 1-5; No Surprises in ITP Athletic Shoe Household Profiles; Other Shoes: 7.9 Million Households Buy Them for Babies, 12.9 Million for Kids 1-5; For Other ITP Shoes, Some Older Purchasers Featured; Rain/Snow Boots: 9.7 Million Households Buy for Kids 1-5; ITP Rain/Snow Boots Purchase Marked by Factors That Fade
Household Patronage of Major U.S. Retail Chains: Wal-Mart—of Course—Is Most Widely Shopped U.S. Retailer
Appendix: Addresses of Selected Marketers

Infant, Toddler and Preschool Clothing Market in the U.S.

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