Writing Instruments in the US

January 2024 | 20 pages | ID: WB6083D4DC1EN
Euromonitor International Ltd

Abstracts

While writing instruments saw a stellar recovery in 2021, surpassing the pre-pandemic (2019) level of volume and current value sales, 2022 proved to be a challenging year, with most categories returning to decline, and a similar pattern set to follow suit in 2023. The 2022 performance was not only negatively impacted by supply issues, rising input costs, and rising unit prices, but also by a softening of demand for writing instruments in the US. Indeed, 2021 benefited from a post-pandemic recove...

Euromonitor International's Writing Instrumentsin USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Colouring, Markers and Highlighters, Pencils, Pens, Writing Accessories.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Writing Instruments market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Writing Instruments in the US
Euromonitor International
January 2024

LIST OF CONTENTS AND TABLES

WRITING INSTRUMENTS IN THE US
KEY DATA FINDINGS

2023 DEVELOPMENTS

Writing instruments struggles in 2023
Renaissance of colouring was short-lived
Challenges from new modes of schooling and working are encouraging players to strengthen their functional offerings to consumers
PROSPECTS AND OPPORTUNITIES
Despite a lacklustre outlook, players continue innovating in line with demands such as social responsibility and sustainability
Opportunities to tap into pop culture events to inspire consumers
Digitalisation presents an ongoing threat to growth for traditional writing instruments
CATEGORY DATA
Table 1 Sales of Writing Instruments by Category: Volume 2018-2023
Table 2 Sales of Writing Instruments by Category: Value 2018-2023
Table 3 Sales of Writing Instruments by Category: % Volume Growth 2018-2023
Table 4 Sales of Writing Instruments by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Writing Instruments: % Value 2019-2023
Table 6 LBN Brand Shares of Writing Instruments: % Value 2020-2023
Table 7 Distribution of Writing Instruments by Format: % Value 2018-2023
Table 8 Forecast Sales of Writing Instruments by Category: Volume 2023-2028
Table 9 Forecast Sales of Writing Instruments by Category: Value 2023-2028
Table 10 Forecast Sales of Writing Instruments by Category: % Volume Growth 2023-2028
Table 11 Forecast Sales of Writing Instruments by Category: % Value Growth 2023-2028
PERSONAL ACCESSORIES IN THE US
EXECUTIVE SUMMARY
Personal accessories in 2023: The big picture

2023 KEY TRENDS

Competitive landscape
Retailing developments
What next for personal accessories?
MARKET DATA
Table 12 Sales of Personal Accessories by Category: Volume 2018-2023
Table 13 Sales of Personal Accessories by Category: Value 2018-2023
Table 14 Sales of Personal Accessories by Category: % Volume Growth 2018-2023
Table 15 Sales of Personal Accessories by Category: % Value Growth 2018-2023
Table 16 NBO Company Shares of Personal Accessories: % Value 2019-2023
Table 17 LBN Brand Shares of Personal Accessories: % Value 2020-2023
Table 18 Distribution of Personal Accessories by Format: % Value 2018-2023
Table 19 Forecast Sales of Personal Accessories by Category: Volume 2023-2028
Table 20 Forecast Sales of Personal Accessories by Category: Value 2023-2028
Table 21 Forecast Sales of Personal Accessories by Category: % Volume Growth 2023-2028
Table 22 Forecast Sales of Personal Accessories by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources