Furniture and Furnishings Stores in Morocco
In 2011, as the economy recovered, middle- to low-income consumers started to spend more on furniture and furnishings. The continued expansion by chained furniture and furnishings retailers especially by the opening of larger stores such as the recent opening of two Kitea Géant outlets by Kitea SA and Mobilia Megastore by Mobilia SA also contributed to significantly better growth for overall furniture and furnishings stores in 2011 compared with the previous year.
Euromonitor International's Furniture and Furnishings Stores in Morocco report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Furniture and Furnishings Stores in Morocco report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- et a detailed picture of the Furniture and Furnishings Stores market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Headlines
Trends
Channel Formats
Chart 1 Furniture and Furnishings Stores: Kitea
Channel Data
Table 1 Furniture and Furnishings Stores: Value Sales, Outlets and Selling Space 2006-2011
Table 2 Furniture and Furnishings Stores: Value Sales, Outlets and Selling Space: % Growth 2006-2011
Table 3 Furniture and Furnishings Stores Company Shares by Value 2007-2011
Table 4 Furniture and Furnishings Stores Brand Shares by Value 2008-2011
Table 5 Furniture and Furnishings Stores Brand Shares by Outlets 2008-2011
Table 6 Furniture and Furnishings Stores Brand Shares by Selling Space 2008-2011
Table 7 Furniture and Furnishings Stores Forecasts: Value Sales, Outlets and Selling Space 2011-2016
Table 8 Furniture and Furnishings Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2011-2016
Kitea SA in Retailing (morocco)
Strategic Direction
Key Facts
Summary 1 Kitea SA: Key Facts
Summary 2 Kitea SA: Operational Indicators
Internet Strategy
Company Background
Competitive Positioning
Summary 3 Kitea SA: Competitive Position 2012
Mobilia SA in Retailing (morocco)
Strategic Direction
Key Facts
Summary 4 Mobilia SA: Key Facts
Summary 5 Mobilia SA: Operational Indicators
Internet Strategy
Company Background
Competitive Positioning
Summary 6 Mobilia SA: Competitive Position 2012
Uni Confort Maroc Dolidol in Retailing (morocco)
Strategic Direction
Key Facts
Summary 7 Uni Confort Maroc Dolidol: Key Facts
Summary 8 Uni Confort Maroc Dolidol: Operational Indicators
Internet Strategy
Company Background
Chart 2 Uni Confort Maroc Dolidol: Layalits Morocco
Competitive Positioning
Summary 9 Uni Confort Maroc Dolidol: Competitive Position 2012
Executive Summary
Retailing Rebounds in 2011
Safer Online Transactions Underpin Good Performance of Internet Retailing
Consumers Continue To Favour Cheapest Formats As They Seek To Save
Domestic Players Dominate Retailing
Internet Retailing Expected To Remain the Most Dynamic
Key Trends and Developments
Economic Conditions
Internet Retailing
Private Label Increases Its Presence
Morocco Embraces Larger Retail Outlets and Western-style Shopping Centres
New Concepts in Retailing
Market Indicators
Table 9 Employment in Retailing 2006-2011
Market Data
Table 10 Sales in Retailing by Category: Value 2006-2011
Table 11 Sales in Retailing by Category: % Value Growth 2006-2011
Table 12 Sales in Retailing by Grocery vs Non-Grocery 2006-2011
Table 13 Sales in Store-Based Retailing by Category: Value 2006-2011
Table 14 Sales in Store-Based Retailing by Category: % Value Growth 2006-2011
Table 15 Sales in Non-Grocery Retailers by Category: Value 2006-2011
Table 16 Sales in Non-Grocery Retailers by Category: % Value Growth 2006-2011
Table 17 Sales in Non-store Retailing by Category: Value 2006-2011
Table 18 Sales in Non-store Retailing by Category: % Value Growth 2006-2011
Table 19 Retailing Company Shares: % Value 2007-2011
Table 20 Retailing Brand Shares: % Value 2008-2011
Table 21 Store-Based Retailing Company Shares: % Value 2007-2011
Table 22 Store-Based Retailing Brand Shares: % Value 2008-2011
Table 23 Non-Grocery Retailers Company Shares: % Value 2007-2011
Table 24 Non-Grocery Retailers Brand Shares: % Value 2008-2011
Table 25 Non-store Retailing Company Shares: % Value 2007-2011
Table 26 Non-store Retailing Brand Shares: % Value 2008-2011
Table 27 Forecast Sales in Retailing by Category: Value 2011-2016
Table 28 Forecast Sales in Retailing by Category: % Value Growth 2011-2016
Table 29 Forecast Sales in Store-Based Retailing by Category: Value 2011-2016
Table 30 Forecast Sales in Store-Based Retailing by Category: % Value Growth 2011-2016
Table 31 Forecast Sales in Non-Grocery Retailers by Category: Value 2011-2016
Table 32 Forecast Sales in Non-Grocery Retailers by Category: % Value Growth 2011-2016
Table 33 Forecast Sales in Non-store Retailing by Category: Value 2011-2016
Table 34 Forecast Sales in Non-store Retailing by Category: % Value Growth 2011-2016
Appendix
Operating Environment
Cash and Carry
Definitions
Source
Trends
Channel Formats
Chart 1 Furniture and Furnishings Stores: Kitea
Channel Data
Table 1 Furniture and Furnishings Stores: Value Sales, Outlets and Selling Space 2006-2011
Table 2 Furniture and Furnishings Stores: Value Sales, Outlets and Selling Space: % Growth 2006-2011
Table 3 Furniture and Furnishings Stores Company Shares by Value 2007-2011
Table 4 Furniture and Furnishings Stores Brand Shares by Value 2008-2011
Table 5 Furniture and Furnishings Stores Brand Shares by Outlets 2008-2011
Table 6 Furniture and Furnishings Stores Brand Shares by Selling Space 2008-2011
Table 7 Furniture and Furnishings Stores Forecasts: Value Sales, Outlets and Selling Space 2011-2016
Table 8 Furniture and Furnishings Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2011-2016
Kitea SA in Retailing (morocco)
Strategic Direction
Key Facts
Summary 1 Kitea SA: Key Facts
Summary 2 Kitea SA: Operational Indicators
Internet Strategy
Company Background
Competitive Positioning
Summary 3 Kitea SA: Competitive Position 2012
Mobilia SA in Retailing (morocco)
Strategic Direction
Key Facts
Summary 4 Mobilia SA: Key Facts
Summary 5 Mobilia SA: Operational Indicators
Internet Strategy
Company Background
Competitive Positioning
Summary 6 Mobilia SA: Competitive Position 2012
Uni Confort Maroc Dolidol in Retailing (morocco)
Strategic Direction
Key Facts
Summary 7 Uni Confort Maroc Dolidol: Key Facts
Summary 8 Uni Confort Maroc Dolidol: Operational Indicators
Internet Strategy
Company Background
Chart 2 Uni Confort Maroc Dolidol: Layalits Morocco
Competitive Positioning
Summary 9 Uni Confort Maroc Dolidol: Competitive Position 2012
Executive Summary
Retailing Rebounds in 2011
Safer Online Transactions Underpin Good Performance of Internet Retailing
Consumers Continue To Favour Cheapest Formats As They Seek To Save
Domestic Players Dominate Retailing
Internet Retailing Expected To Remain the Most Dynamic
Key Trends and Developments
Economic Conditions
Internet Retailing
Private Label Increases Its Presence
Morocco Embraces Larger Retail Outlets and Western-style Shopping Centres
New Concepts in Retailing
Market Indicators
Table 9 Employment in Retailing 2006-2011
Market Data
Table 10 Sales in Retailing by Category: Value 2006-2011
Table 11 Sales in Retailing by Category: % Value Growth 2006-2011
Table 12 Sales in Retailing by Grocery vs Non-Grocery 2006-2011
Table 13 Sales in Store-Based Retailing by Category: Value 2006-2011
Table 14 Sales in Store-Based Retailing by Category: % Value Growth 2006-2011
Table 15 Sales in Non-Grocery Retailers by Category: Value 2006-2011
Table 16 Sales in Non-Grocery Retailers by Category: % Value Growth 2006-2011
Table 17 Sales in Non-store Retailing by Category: Value 2006-2011
Table 18 Sales in Non-store Retailing by Category: % Value Growth 2006-2011
Table 19 Retailing Company Shares: % Value 2007-2011
Table 20 Retailing Brand Shares: % Value 2008-2011
Table 21 Store-Based Retailing Company Shares: % Value 2007-2011
Table 22 Store-Based Retailing Brand Shares: % Value 2008-2011
Table 23 Non-Grocery Retailers Company Shares: % Value 2007-2011
Table 24 Non-Grocery Retailers Brand Shares: % Value 2008-2011
Table 25 Non-store Retailing Company Shares: % Value 2007-2011
Table 26 Non-store Retailing Brand Shares: % Value 2008-2011
Table 27 Forecast Sales in Retailing by Category: Value 2011-2016
Table 28 Forecast Sales in Retailing by Category: % Value Growth 2011-2016
Table 29 Forecast Sales in Store-Based Retailing by Category: Value 2011-2016
Table 30 Forecast Sales in Store-Based Retailing by Category: % Value Growth 2011-2016
Table 31 Forecast Sales in Non-Grocery Retailers by Category: Value 2011-2016
Table 32 Forecast Sales in Non-Grocery Retailers by Category: % Value Growth 2011-2016
Table 33 Forecast Sales in Non-store Retailing by Category: Value 2011-2016
Table 34 Forecast Sales in Non-store Retailing by Category: % Value Growth 2011-2016
Appendix
Operating Environment
Cash and Carry
Definitions
Source