Consumer Attitudes & Online Retail Dynamics in Spain

Date: August 1, 2011
Pages: 74
Price:
US$ 1,950.00
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Publisher: iCD Research
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: CFE7183FC66EN
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Consumer Attitudes & Online Retail Dynamics in Spain
Synopsis

Consumer Attitudes & Online Retail Dynamics in Spain provides in-depth analysis of the latest trends in online consumer shopping, covering drivers of online shopping, consumer insights, market dynamics (covering 25 product categories) and reviews of latest best practice in online retail site design.

Based on the latest data, the report not only provides details of the size and growth of this increasingly important channel, it also provides essential contexts on the penetration of online sales by product groups, how growth has developed over time and key drivers of this market in the future.
Summary

This report is the result of ICD’s extensive market research covering the online retail industry in Spain. “Consumer Attitudes & Online Retail Development in Spain” provides the magnitude, growth, share, and dynamics of the online retail market and is an essential tool for companies either active in this sector or which are seeking to target this channel.

The report provides core insights into consumer behavior and highlights the latest online trends and their impact on online product sales. Core data sets give both historical contexts and a view into the future - providing data from 2005 through to 2015 and allowing marketers to update their strategic planning and fill gaps in their knowledge about this rapidly evolving channel.

By examining best practice from leading national large-scale online retailers (but specifically excluding the likes of Amazon whose sites are well-known and vary little by country), as well as reviewing innovative approaches from smaller players, the report also provides insights and ideas about how best to approach growing online sales for your business.

Together these three core elements; market dynamics, consumer understanding and best practice examples will allow readers to easily understand the nature and development of online retail in Spain and provide insight into how best to exploit the opportunities in the market.

Scope

The report analyses online consumer behavior, market dynamics and best practice approaches to online retail in Spain. In particular core market data sets cover 8 product groups and 25 individual product markets within Spain.

Product Coverage:

Clothing & Footwear
Jewelry & Watches
Luggage & Leather goods
Printed Media
Stationery & Cards
Communications Equipment
Computer Hardware & Software
Consumer Electronics
Household Appliances
Photographic Equipment
Drinks
Household Products
Packaged Food
Personal Care
Tobacco
Unpackaged Food
Floor Coverings
Furniture
Gardening & Outdoor Living
Home Improvement
Home Wares
Games Software
Music & Video
Sports Equipment
Toys & Games

Reasons To Buy

This report provides readers with unparalled levels of detail and insight into the development of online retail sales within Spain:
  • Understand the consumer behavior and online trends in Spain
  • Understand which products will be the major winners and losers in the coming years
  • Assess the impact of economic recession and recovery on market growth
  • Learn from best practice approaches outlined in the case studies of leading online retailers
  • Improve market and strategic planning using highly granular, forward-looking market data

Key Highlights

Online retail in Spain has recorded strong growth, with a CAGR of 16.41% during 2005-2010. Consumers are increasingly moving towards the online retail channel, mainly due to changes in consumer perception of online retail as a channel offering low-cost and convenient shopping experiences.

Despite significant growth in online retailing, only 62.1% of the Spanish population had access to the internet in 2010, and of those with internet access, only 34% bought products online. This low number of online consumers is a result of a cultural preference to view products physically, fears over payment security and delays in product delivery. Spanish retailers have also been slow to adapt to online retail, with surveys showing that a significant number of Spanish consumers were unable to find desired products online. The number of internet users and online consumers is expected to increase as a result of government investment in IT, growing availability of products and services online and as the maturing market assuages consumers’ fears.
1 INTRODUCTION

1.1 What is this Report About?
1.2 Definitions
1.3 Summary Methodology
  1.3.1 Overview
  1.3.2 The triangulated market sizing method
  1.3.3 Industry surveys in the creation of retail market data
  1.3.4 Quality control and standardized processes

2 CONSUMER INSIGHT: ONLINE SHOPPING ATTITUDES AND BEHAVIORS

2.1 Overview of the Spanish Online Shopping Environment
  2.1.1 Robust growth in internet penetration will be a key driver for the future growth of online sales
  2.1.2 Broadband internet subscribers grew at a strong CAGR of 15.70% during the review period
  2.1.3 Increase in Smartphone penetration will boost mobile commerce activity
2.2 Consumer Attitudes and Behavior
  2.2.1 Online population set to reach 78.5% of the total population by 2015
  2.2.2 Online retail will continue to outperform traditional retail
  2.2.3 High smartphone penetration promotes m-commerce in Spain
  2.2.4 User-friendly interface remains a key factor while making online purchases
  2.2.5 Retailers are increasingly marketing through social networking sites to drive sales
  2.2.6 Online sales share of music, video and entertainment stood at 27.6% in 2010
  2.2.7 About 54% of the people spent time researching products online before making an actual purchase
  2.2.8 Online consumers in Spain prefer debit and credit cards over other modes of payments
  2.2.9 Strong growth expected to continue in low-touch product categories

3 ONLINE CHANNEL DYNAMICS

3.1 Online’s Share of Total Retail Sales
  3.1.1 Spain online vs offline channel forecasts
  3.1.2 Online penetration: global and regional comparisons
  3.1.3 Spanish online retail sales penetration compared to the global average
  3.1.4 Spanish online retail sales penetration compared to the Western European average
3.2 Channel Dynamics
  3.2.1 Spanish channel group dynamics - future performance
  3.2.2 Channel group share development
  3.2.3 Individual channel performance
3.3 Category Dynamics
  3.3.1 Online vs offline retail sales comparison by category group 2010
  3.3.2 Online retail market dynamics by category group
  3.3.3 Online retail sales share by category group
  3.3.4 Online retail sales growth by individual product categories
  3.3.5 Food and grocery categories market size and forecasts
  3.3.6 Electrical and electronics categories market size and forecasts
  3.3.7 Music, video and entertainment software group market size and forecasts
  3.3.8 Apparel, accessories and luxury group market size and forecasts
  3.3.9 Books, news and stationery group market size and forecasts
  3.3.10 Sports and leisure equipment product group market size and forecasts
  3.3.11 Furniture and floor coverings product group market size and forecasts
  3.3.12 Home and garden product groups market size and forecasts

4 CASE STUDIES: LEADING ONLINE RETAILERS IN SPAIN

4.1 Retailer 1: Zara
  4.1.1 Business description
  4.1.2 Site experience
4.2 Retailer 2: El Corte Inglés
  4.2.1 Business description
  4.2.2 Site experience
4.3 Retailer 3: Eroski
  4.3.1 Business description
  4.3.2 Site experience
4.4 Other Innovative Retailers in Spain
  4.4.1 ukshoppinginspain.com
  4.4.2 Mango, Inc.

5 APPENDIX

5.1 Methodology
5.2 Contact Us
5.3 About ICD Research
5.4 Disclaimer

LIST OF TABLES

Table 1: Spain Exchange Rate US$-EUR (Annual Average), 2005-2010
Table 2: ICD Research Retail Channel Definitions
Table 3: ICD Research Retail Category Definitions
Table 4: ICD Research Retail Country Coverage
Table 5: Spain Channel Retail Sales and Forecast (EUR Billion) Online vs Offline, 2005-2015
Table 6: Spain Channel Retail Sales and Forecast (US$ Billion) Online vs Offline, 2005-2015
Table 7: Spain Channel Retail Sales and Forecast (% Share) Online vs Offline, 2005-2015
Table 8: Spain Online Sales vs Global Average
Table 9: Spain Online Sales vs Western Europe
Table 10: Spain Overall Retail Segmentation (EUR Billion) by Channel Group, 2005-2015
Table 11: Spain Retail Sales and Forecast (EUR Billion) by Channel Group, 2005-2015
Table 12: Spain Retail Sales and Forecast (US$ Billion) by Channel Group, 2005-2015
Table 13: Spain Retail Sales and Forecast ( % Share) by Channel Group, 2005-2015
Table 14: Spain Retail Sales and Forecast (EUR Billion) by Channel, 2005-2015
Table 15: Spain Retail Sales and Forecast (US$ Billion) by Channel, 2005-2015
Table 16: Spain Retail Sales Split (EUR Billion): Online vs Offline, 2010
Table 17: Spain Retail Sales Split (US$ Billion): Online vs Offline, 2010
Table 18: Spain Online Retailers Market Dynamics by Category Group, 2005-2015
Table 19: Spain Online Retail Sales and Forecast (EUR Billion) by Category Group, 2005-2015
Table 20: Spain Online Retail Sales and Forecast (US$ Billion) by Category Group, 2005-2015
Table 21: Spain Total and Online Retail Sales in Food and Grocery Categories (EUR Million), 2005-2015
Table 22: Spain Total and Online Retail Sales in Food and Grocery Categories (US$ Million), 2005-2015
Table 23: Spain Total and Online Retail Sales in Electrical and Electronics Categories (EUR Million), 2005-2015
Table 24: Spain Total and Online Retail Sales in Electrical and Electronics Categories (US$ Million), 2005-2015
Table 25: Spain Total and Online Retail Sales in Music, Video and Entertainment Categories (EUR Million), 2005-2015
Table 26: Spain Total and Online Retail Sales in Music, Video and Entertainment Categories (US$ Million), 2005-2015
Table 27: Spain Total and Online Retail Sales in Apparel, Accessories and Luxury Goods Categories (EUR Million), 2005-2015
Table 28: Spain Total and Online Retail Sales in Apparel, Accessories and Luxury Goods Categories (US$ Million), 2005-2015
Table 29: Spain Total and Online Retail Sales in Books, News and Stationery Categories (EUR Million), 2005-2015
Table 30: Spain Total and Online Retail Sales in Books, News and Stationery Categories (US$ Million), 2005-2015
Table 31: Spain Total and Online Retail Sales in Sports and Leisure Equipment (EUR Million), 2005-2015
Table 32: Spain Total and Online Retail Sales in Sports and Leisure Equipment (US$ Million), 2005-2015
Table 33: Spain Total and Online Retail Sales in Furniture and Floor Coverings Categories (EUR Million), 2005-2015
Table 34: Spain Total and Online Retail Sales in Furniture and Floor Coverings Categories (US$ Million), 2005-2015
Table 35: Spain Total and Online Retail Sales in Home and Garden Categories (EUR Million), 2005-2015
Table 36: Spain Total and Online Retail Sales in Home and Garden Categories (US$ Million), 2005-2015

LIST OF FIGURES

Figure 1: The Triangulated Market Sizing Methodology
Figure 2: Total Internet Users (Million), 2005-2010
Figure 3: Total Fixed Broadband Internet Subscribers (Million), 2005-2010
Figure 4: Mobile Phone Penetration, 2005-2010
Figure 5: Spain Online Retail Consumers as a Percentage of Total Online Population, 2010
Figure 6: Spain Online Retail Sales as a Percentage of Total Retail Sales
Figure 7: Smartphone Penetration in Spain (%), 2010
Figure 8: Spain Online Sales Split (%), 2010
Figure 9: Spain Channel Retail Sales and Forecast (US$ Billion) Online vs Offline, 2005-2015
Figure 10: Spain Online Sales vs Global Average (% of Total Retail)
Figure 11: Spain Online Sales vs Western European Countries Average (% of Total Retail)
Figure 12: Spain Overall Retail Market Dynamics by Channel Group, 2005-2015
Figure 13: Spain Retail Sales and Forecast (EUR Billion) by Channel Group, 2005-2015
Figure 14: Spain Retail Sales Split - Online vs Offline, 2010
Figure 15: Spain Online Retailers Market Dynamics by Category Group, 2005-2015
Figure 16: Spain Online Retail Sales and Forecast (US$ Billion) by Category Group, 2005-2015
Figure 17: Zara - Product Page View
Figure 18: El Corte Inglés - Site Layout
Figure 19: El Corte Inglés - Promotional Offers
Figure 20: El Corte Inglés - Compare Tool
Figure 21: Eroski - Well-Organized Product Pages
Figure 22: Eroski - Compare Tool
Figure 23: ukshoppinginspain.com - Site Layout
Figure 24: Mango, Inc. - Site Layout

COMPANIES MENTIONED

Zara, El Corte Inglés, Eroski, ukshoppinginspain.com, Mango Inc

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