Consumer Attitudes & Online Retail Dynamics in China

Date: September 1, 2011
Pages: 71
Price:
US$ 1,450.00
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Publisher: iCD Research
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: C28F3AE266AEN
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Consumer Attitudes & Online Retail Dynamics in China
Synopsis

Consumer Attitudes & Online Retail Dynamics in China' provides in-depth analysis of the latest trends in online consumer shopping, covering drivers of online shopping, consumer insights, market dynamics (covering 25 product categories) and reviews of latest best practice in online retail site design.

Based on the latest data, the report not only provides details of the size and growth of this increasingly important channel, it also provides essential contexts on the penetration of online sales by product groups, how growth has developed over time and the key drivers of this market in the future.

Summary

This report is the result of ICD’s extensive market research covering the online retail industry in China. “Consumer Attitudes & Online Retail Development in China” provides the magnitude, growth, share, and dynamics of the online retail market and is an essential tool for companies either active in this sector or which are seeking to target this channel.

The report provides core insights into consumer behaviour and highlights the latest online trends and their impact on online product sales. Core data sets give both historical context and a view into the future - providing data from 2005 through to 2015 and allowing marketers to update their strategic planning and fill gaps in their knowledge about this rapidly evolving channel.

By examining best practice from leading national large-scale online retailers (but specifically excluding the likes of Amazon whose sites are well-known and vary little by country), as well as reviewing innovative approaches from smaller players, the report also provides insights and ideas about how best to approach growing online sales for your business.

Together these three core elements; market dynamics, consumer understanding and best practice examples will allow readers to easily understand the nature and development of online retail in China and provide insight into how best to exploit the opportunities in the market.

Scope

The report analyses online consumer behaviour, market dynamics and best practice approaches to online retail in China. In particular, core market data sets cover 8 product groups and 25 individual product markets within China.

Product Coverage:
  • Clothing & Footwear
  • Jewelry & Watches
  • Luggage & Leather goods
  • Printed Media
  • Stationery & Cards
  • Communications Equipment
  • Computer Hardware & Software
  • Consumer Electronics
  • Household Appliances
  • Photographic Equipment
  • Drinks
  • Household Products
  • Packaged Food
  • Personal Care
  • Tobacco
  • Unpackaged Food
  • Floor Coverings
  • Furniture
  • Gardening & Outdoor Living
  • Home Improvement
  • Home Wares
  • Games Software
  • Music & Video
  • Sports Equipment
  • Toys & Games

Reasons To Buy

This report provides readers with unparalled levels of detail and insight into the development of online retail sales within China:
  • Understand consumer behaviour and online trends in China
  • Understand which products will be the major winners and losers in the coming years
  • Assess the impact of economic recession and recovery on market growth
  • Learn from best practice approaches outlined in the case studies of leading online retailers
  • Improve market and strategic planning using highly granular, forward-looking market data

Key Highlights

During the review period, the Chinese economy recorded significant growth and inflation. According to the latest figures released by People’s Bank of China, GDP in China grew by X.X% during the first quarter to 2011, which represented higher growth than industry and government forecasts. In addition, inflation in China has increased above the 4% level, reflecting rising food prices. Moreover, latest estimates indicate inflation in China will increase to X.X% by the third quarter of 2011, despite aggressive measures by the Chinese government to curb growth. Between October 2010 and July 2011, interest rates in China increased by 100 basis points, with another two 25 basis point rises expected in the second half of 2011. Furthermore, reserve requirements in the country have increased to a record high of XX% and are expected to be raised by another 100 basis points during the forecast period. In China, the economic conditions have been further exacerbated by the country’s reduced dependence on exports and increasing reliance on domestic demand to fuel growth.
Introduction
What is this Report About?
Definitions
Summary Methodology
Overview
The triangulated market sizing method
Industry surveys in the creation of retail market data
Quality control and standardized processes
Consumer Insight: Online Shopping Attitudes and Behaviours
Overview of the Chinese Online Shopping Environment
China to add 293 million new internet users by 2015
Mobile broadband connections dominates China broadband market
3G Uptake low but growing aggressively
Consumer Attitudes and Behavior
Cheap offerings and convenient shopping experiences strong drivers of online retail in China
Online retailers take advantage of the lack of personal customer interaction
Government introducing measures to tackle the counterfeit products market
M–commerce levels low in the country, however growing at an aggressive pace
Third party payment platforms most popular mode of payment, share of credit cards negligible
Delivery and logistics in China a significant challenge
Online Channel Dynamics
Online Share of Total Retail Sales
China Online vs. Offline Channel Forecasts
Online Penetration: Global and Regional Comparisons
Channel Dynamics
China Retail Category Dynamics – Future Performance
Channel Group Share Development
Individual Channel Performance
Category Dynamics
Online vs. Offline Retail Sales Comparison by Category Group 2010
Online Retail Market Dynamics by Category Group
Online Retail Sales Share by Product Group
Online Retail Sales Growth by individual Product Categories
Food and Grocery Categories Market Size and Forecasts
Electrical and Electronics Categories Market Size and Forecasts
Music, Video and Entertainment Software Group Market Size and Forecasts
Apparel, Accessories and Luxury group Market Size and Forecasts
Books, News and Stationery Group Market Size and Forecasts
Sports and Leisure Equipment Product Group Market Size and Forecasts
Furniture and Floor Coverings Product Group Market Size and Forecasts
Home and Garden Product Groups Market Size and Forecasts
Case Studies: Leading Online Retailers in China
Retailer 1: 360buy.com
Business Description
Site Experience
Retailer 2: Taobao Mall (Tmall)
Business Description
Site Experience
Other Innovative Retailers in China
Dangdang
Vancl
Appendix
Methodology
Contact us
About ICD Research
Disclaimer

LIST OF TABLES

Table 1: China Exchange Rate CNY–US$ (Annual Average), 2005–2010
Table 2: ICD Research Retail Channel Definitions
Table 3: ICD Research Retail Category Definitions
Table 4: ICD Research Retail Country Coverage
Table 5: China Online vs. Offline Retail Sales and Forecast (CNY billion), 2005–2015
Table 6: China Online vs. Offline Retail Sales and Forecast (US$ billion), 2005–2015
Table 7: China Online vs. Offline Retail Sales and Forecast (CNY billion), 2005–2015
Table 8: China Online Sales vs. Global Average
Table 9: China Online Sales vs. Asia-Pacific
Table 10: China Overall Retail Segmentation (CNY billion), by Channel Group, 2005–2015
Table 11: China Channel Retail Sales and Forecast (CNY billion), by Channel Group, 2005–2015
Table 12: China Channel Retail Sales and Forecast (US$ billion), by Channel Group, 2005–2015
Table 13: China Channel Retail Sales and Forecast ( % Share), by Channel Group, 2005–2015
Table 14: China Channel Retail Sales and Forecast (CNY billion), by Channels, 2005–2015
Table 15: China Channel Retail Sales and Forecast (US$ billion), by Channels, 2005–2015
Table 16: China Retail Sales Split (CNY billion), Online vs. Offline, 2010
Table 17: China Retail Sales Split (US$ billion), Online vs. Offline, 2010
Table 18: China Online Retailers Market Dynamics, by Category Group, 2005–2015
Table 19: China Online Retail Sales and Forecast (CNY billion), by Category Group, 2005–2015
Table 20: China Online Retail Sales and Forecast (US$ billion), by Category Group, 2005–2015
Table 21: China Total and Online Retail Sales in Food and Grocery Product Categories (CNY billion), 2005–2015
Table 22: China Total and Online Retail Sales in Food and Grocery Product Categories (US$ billion), 2005–2015
Table 23: China Total and Online Retail Sales in Electrical and Electronics Categories (CNY billion), 2005–2015
Table 24: China Total and Online Retail Sales in Electrical and Electronics Categories (US$ billion), 2005–2015
Table 25: China Total and Online Retail Sales in Music, video and entertainment Categories (CNY billion), 2005–2015
Table 26: China Total and Online Retail Sales in Music, video and entertainment Categories (US$ billion), 2005–2015
Table 27: China Total and Online Retail Sales in Apparel, Accessories and Luxury Categories (CNY billion), 2005–2015
Table 28: China Total and Online Retail Sales in Apparel, Accessories and Luxury Categories (US$ billion), 2005–2015
Table 29: China Total and Online Retail Sales in Books, News and Stationery Categories (CNY billion), 2005–2015
Table 30: China Total and Online Retail Sales in Books, News and Stationery Categories (US$ billion), 2005–2015
Table 31: China Total and Online Retail Sales in Sports and Leisure Equipment (CNY billion), 2005–2015
Table 32: China Total and Online Retail Sales in Sports and Leisure Equipment (US$ billion), 2005–2015
Table 33: China Total and Online Retail Sales in Furniture and Floor Coverings Categories (CNY billion), 2005–2015
Table 34: China Total and Online Retail Sales in Furniture and Floor Coverings Categories (US$ billion), 2005–2015
Table 35: China Total and Online Retail Sales in Home and Garden Products Categories (CNY billion), 2005–2015
Table 36: China Total and Online Retail Sales in Home and Garden Product Categories (US$ billion), 2005–2015


LIST OF FIGURES

Figure 1: The Triangulated Market Sizing Methodology
Figure 2: Total Internet Users and Penetration, 2005–2010
Figure 3: China Internet Penetration According to Region, 2010
Figure 4: Total Fixed Broadband Internet Subscribers (million), 2005–2010
Figure 5: Mobile Phones and Penetration, 2005–2010
Figure 6:China Online Retail Sales Annual Growth vs. Total Retail Sales Annual Growth, 2005–2015
Figure 7:China Online Payment Methods, 2008
Figure 8: China Online vs. Offline Retail Sales and Forecast (US$ billion), 2005–2015
Figure 9: China Online Sales vs. Global Average (% of Total Retail)
Figure 10: China Online Sales vs. Asia-Pacific Countries Average (% of Total Retail)
Figure 11: China Overall Retail Market Dynamics, By Channel, 2005–2015
Figure 12: China Retail Sales and Forecast (CNY billion), by Channel Group, 2005–2015
Figure 13: China Retail Sales Split, Online vs. Offline 2010
Figure 14: China Online Retailers Market Dynamics, by Category Group, 2005–2015
Figure 15: China Online Retail Sales and Forecast (US$ billion), by Category Group, 2005–2015
Figure 16: 360buy.com- Usage of Online Space
Figure 17: 360buy.com – Organized Product Page
Figure 18: 360buy.com- Product Image and Zoom-In Tool
Figure 19: 360buy.com- Mobile Edition of Site
Figure 20: Taobao Mall - Usage of Online Space
Figure 21: Taobao Mall – Organized Product Page
Figure 22: Taobao Mall – Mobile Phone Recharge
Figure 23: Taobao Mall – Zoom in tool
Figure 24: Taobao Mall – Android Application
Figure 25: Dandang – Online Product Read Section
Figure 26: Vancl – Official Blog

COMPANIES MENTIONED

Taobao,Amazon, 360Buy, NewEgg, Lenovo, Alibaba,UnionPay, Alipay, HTC, Vancl, Dangdang

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