Maxi Zoo Italia SpA in Pet Care (Italy)

July 2014 | 3 pages | ID: M16C82F4481EN
Euromonitor International Ltd

Abstracts

During 2013, Maxi Zoo has been aggressively pursuing store expansion so as to gain more presence in the Italian territory. For the time being, the company enjoys a stronger presence in Northern Italy, while Central Italy and the South are still behind in terms of brand visibility. During 2013, Maxi Zoo launched an own product line called Linea Premiere, which includes both food and non-food products for dogs and cats, completely focused on quality and lack of artificial colorants and...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Pet Food, Pet Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Pet Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Maxi Zoo Italia Spa: Key Facts
Summary 2 Maxi Zoo Italia Spa: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 3 Maxi Zoo Italia Spa: Private Label Portfolio
Competitive Positioning
Summary 4 Maxi Zoo Italia Spa: Competitive Position 2013