Mars Petcare & Food France in Pet Care (France)

May 2017 | 2 pages | ID: MBF5CCE8107EN
Euromonitor International Ltd

Abstracts

Mars Petcare & Food France aims to stabilise its strong position and to sustain high growth rates in sales of dog treats and cat treats through its respective Pedigree and Catisfactions brands. The company already accounts for the majority of value sales in both dog treats and cat treats in France and the company faced tighter competition from Nestlé Purina Petcare SAS. The company is also interested in developing wet dog and cat food with individual pouches replacing old-fashioned and less conv...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Pet Food, Pet Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Pet Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
  Summary 1 Mars Petcare & Food France: Key Facts
  Summary 2 Mars Petcare & Food France: Operational Indicators
Competitive Positioning
  Summary 3 Mars Petcare & Food France: Competitive Position 2016