Mars Inc in Pet Care (World)

January 2021 | 30 pages | ID: M4CB78ED5C0EN
Euromonitor International Ltd

Abstracts

Mars has secured the top position in the global pet care market with its multibrand strategy, despite share erosion by local and niche players. In response to the intensified competition, the company has accelerated deployment in emerging markets with high potential, such as China and Brazil. COVID-19 might bring new opportunities for the company, such as focusing on an immunity boosting functional food positioning, as well as recreational food, like treats.
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Euromonitor International’s Mars Inc in Pet Care (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Pet Care industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Pet Food, Pet Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Pet Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Scope of the Report
Introduction
State of Play
Exposure to Future Growth
Competitive Positioning
Pet Food
Key Findings
Appendix