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Unilever Vietnam International Co Ltd in Beauty and Personal Care (Vietnam)

May 2017 | 2 pages | ID: UF8BD5E0DF7EN
Euromonitor International Ltd

US$ 150.00

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Unilever Vietnam International aims to retain its leading position in most beauty and personal care categories in Vietnam. Due to a slight shift from mass products to premium ones among consumers in big cities, the company aims to expand its distribution to new rural areas across Vietnam as a way to increase in value sales and strengthen its reputation. New international players entered Vietnam with various product types and new added-value functions or features – to remain competitive Unilever...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Sets/Kits, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Strategic Direction
Key Facts
  Summary 1 Unilever Vietnam International Co Ltd: Key Facts
Competitive Positioning
  Summary 2 Unilever Vietnam International Co Ltd: Competitive Position 2016














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