Tudo Azul SA in Beauty and Personal Care (Portugal)

June 2015 | 2 pages | ID: T1E8A2A8E44EN
Euromonitor International Ltd

Abstracts

Tudo Azul (O Boticário) is a beauty specialist retailer which offers natural products within deodorants, fragrances, colour cosmetics and skin care. In view of the increasing interest of consumers in natural products, the company is expected to use this angle in its marketing activities in order to increase its customer base and strengthen its position. Through marketing campaigns the company also aims to increase awareness of its brands in order to attract new customers into its stores.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Sets/Kits, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Beauty and Personal Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
  Summary 1 Tudo Azul SA: Key Facts
  Summary 2 Tudo Azul SA: Operational Indicators
Company Background
Internet Strategy
Private Label
  Summary 3 Tudo Azul SA: Private Label Portfolio
Competitive Positioning
  Summary 4 Tudo Azul SA: Competitive Position 2014