Super Premium Beauty and Personal Care in Turkey

January 2021 | 22 pages | ID: S27AB65DA74EN
Euromonitor International Ltd

Abstracts

While registering declining sales in 2020, super premium beauty and personal care overall proved comparatively resilient in the face of the COVID-19 pandemic relative to other categories of luxury goods. Skin care, body care and hair care were the most resilient, with many luxury brands offering free online skin and beauty consultation owing to store closures. Face mask wearing has tended to create new skin care concerns such as irritation and dryness, thereby helping to reinforce preventative s...

Euromonitor International's Super Premium Beauty and Personal Care in Turkey report offers a comprehensive guide to the size and shape of the Super Premium Beauty and Personal Care market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Super Premium Beauty and Personal Care retailing along with the development of consumers’ shopping patterns. Forecasts to 2025 illustrate how the market is set to change

Product coverage: Other Super Premium Beauty and Personal Care, Super Premium Colour Cosmetics, Super Premium Fragrances, Super Premium Skin Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Super Premium Beauty and Personal Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

KEY DATA FINDINGS
2020 IMPACT
Store closures and reduced tourist spending hit sales as COVID-19 leads to a greater focus on preventative skin health
Currency depreciation leads to price rises, encouraging discounting and more affordable offerings from retailers in 2020
Store closures accelerate growth of e-commerce in 2020 as players expand their digital offerings
RECOVERY AND OPPORTUNITIES
Muted recovery for super premium beauty and personal care over the forecast period
Players set to focus on combating counterfeit goods and promoting sustainable credentials
Ongoing currency instability set to put pressure on pricing as technology takes centre stage in the post-pandemic landscape
CATEGORY DATA
Table 1 Sales of Super Premium Beauty and Personal Care by Category: Value 2015-2020
Table 2 Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Super Premium Beauty and Personal Care: % Value 2015-2019
Table 4 LBN Brand Shares of Super Premium Beauty and Personal Care: % Value 2016-2019
Table 5 Distribution of Super Premium Beauty and Personal Care by Format: % Value 2015-2020
Table 6 Forecast Sales of Super Premium Beauty and Personal Care by Category: Value 2020-2025
Table 7 Forecast Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on luxury goods
COVID-19 country impact
Company response
Retailing shift
What next for luxury goods?
MARKET INDICATORS
Table 8 Number of High Net Worth Individuals (HNWI): 2015-2020
MARKET DATA
Table 9 Sales of Luxury Goods by Category: Value 2015-2020
Table 10 Sales of Luxury Goods by Category: % Value Growth 2015-2020
Table 11 Inbound Receipts for Luxury Goods by Country of Origin: Value 2015-2020
Table 12 NBO Company Shares of Luxury Goods: % Value 2015-2019
Table 13 LBN Brand Shares of Luxury Goods: % Value 2016-2019
Table 14 Distribution of Luxury Goods by Format and Category: % Value 2020
Table 15 Forecast Sales of Luxury Goods by Category: Value 2020-2025
Table 16 Forecast Sales of Luxury Goods by Category: % Value Growth 2020-2025
DISCLAIMER
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
SOURCES
Summary 1 Research Sources