Shiseido Co Ltd in Beauty and Personal Care (Japan)

August 2017 | 3 pages | ID: S200AB7A3F5EN
Euromonitor International Ltd

Abstracts

Shiseido will continue to invest heavily in marketing in the forecast period, with 2017 seeing the launch of a new corporate slogan: 'Beauty lies within... and every time we bring it to light, we make the world a little brighter.' This was supported by a major marketing campaign in Japan, with this focused on beauty across all nationalities, genders and ages while also featuring leading Japanese model Yuka Mannami. The company will also continue to invest heavily in technology, notably piloting...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Sets/Kits, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Beauty and Personal Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
  Summary 1 Shiseido Co Ltd: Key Facts
  Summary 2 Shiseido Co Ltd: Operational Indicators
Competitive Positioning
  Summary 3 Shiseido Co Ltd: Competitive Position 2016