Procter & Gamble Benelux SA NV in Beauty and Personal Care (Belgium)

August 2014 | 3 pages | ID: P8670B79D81EN
Euromonitor International Ltd

Abstracts

Like its GBO at global level, the local subsidiary Procter & Gamble Benelux decided to revisit its strategy in 2013. Over the review period the company’s share declined due to a succession of poor performances. For example, Pampers lost ground to private label in baby wipes, Gillette faced declining sales in categories other than razors and blades and Oil of Olaz suffered a slump in skin care in 2013 following an impressive performance in 2012. Procter & Gamble has identified two paths to...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Sets/Kits, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Beauty and Personal Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Procter & Gamble Benelux SA NV: Key Facts
Summary 2 Procter & Gamble Benelux SA NV: Operational Indicators
Company Background
Production
Summary 3 Procter & Gamble Benelux SA NV: Production Statistics 2013
Competitive Positioning
Summary 4 Procter & Gamble Benelux SA NV: Competitive Position 2013