Parfümerie Douglas GmbH in Beauty and Personal Care (Austria)

October 2013 | 3 pages | ID: P314C139BA0EN
Euromonitor International Ltd

Abstracts

Over the forecast period, Parfümerie Douglas is predicted to focus strongly on its internet retailing business and thus to increase its online sales in Austria. In order to achieve this, the company is also expected to focus on promoting itself through social media networks, such as Facebook, You Tube and Twitter. The company will also continue to offer discounted products in its stores and thus attract additional consumers in the future.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Cosmetics, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Cosmetics, Sets/Kits, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Beauty and Personal Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Parfümerie Douglas GmbH: Key Facts
Summary 2 Parfümerie Douglas GmbH: Operational Indicators
Company Background
Internet Strategy
Private Label
Summary 3 Parfümerie Douglas GmbH: Private Label Portfolio
Competitive Positioning
Summary 4 Parfümerie Douglas GmbH: Competitive Position 2012