Mentholatum (Asia Pacific) Ltd in Beauty and Personal Care (Hong Kong, China)

October 2014 | 2 pages | ID: M55F11FFCF8EN
Euromonitor International Ltd

Abstracts

Mentholatum (Asia Pacific) Ltd is expected to remain keen on product innovations for sun care and lip care so as to consolidate its leadership in these categories. Men’s grooming will be another key focus for the player, noting the rising image consciousness of men and in return, their willingness to invest in men’s grooming products. Engagement of celebrities as spokespersons will also remain a key marketing strategy for the player as it helps to arouse consumers’ interest in the products.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Sets/Kits, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Beauty and Personal Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Mentholatum (Asia Pacific) Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Mentholatum (Asia Pacific) Ltd: Competitive Position 2013