Maywufa Co Ltd in Beauty and Personal Care (Taiwan)

August 2015 | 28 pages | ID: M417B642A77EN
Euromonitor International Ltd

Abstracts

Being a local, smaller player Maywufa Co Ltd is likely to consolidate its resources in an area where it is already strong. The hair care player is expected to maintain a strong presence in colourants, while seeking to develop and expand its appeal to younger consumers. This may include moves to become more attuned to popular trends and colours, and a more aggressive marketing approach to compete with multinational players. The company’s other products are unlikely to be a priority.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Sets/Kits, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Beauty and Personal Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
  Summary 1 Maywufa Co Ltd: Key Facts
Competitive Positioning
  Summary 2 Maywufa Co Ltd: Competitive Position 2014