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Lesieur Cristal SA in Beauty and Personal Care (Morocco)

May 2016 | 2 pages | ID: LBB78E9EAF1EN
Euromonitor International Ltd

US$ 150.00

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Despite having only a small product portfolio within beauty and personal care, Lesieur Cristal is expected to maintain its value share, thanks to its leading brand Taous in bar soap and liquid soap. This is likely to be driven by constant marketing campaigns to maintain brand awareness. The Taous brand enjoys strong consumer loyalty and recognition, thanks to its affordable retail prices and wide distribution. The company is predicted to enhance its product innovation strategy in order to match...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Sets/Kits, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Strategic Direction
Key Facts
  Summary 1 Lesieur Cristal SA: Key Facts
Company Background
Production
Competitive Positioning
  Summary 2 Lesieur Cristal SA: Competitive Position 2015


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