Laboratorio Petrizzio SA in Beauty and Personal Care (Chile)

August 2014 | 2 pages | ID: L101211F909EN
Euromonitor International Ltd

Abstracts

Laboratorio Petrizzio has focused mainly on colour cosmetics in recent years, following the trend towards bolder colours. However, as it has been difficult for the company to maintain share as other companies follow a similar strategy and have more resources to devote to promotion, Laboratorio Petrizzio modified its strategy of developing fragrances. In 2013 it heavily advertised its fragrances under its Plaisance umbrella brand, which has helped the company strengthen its position in the area.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Sets/Kits, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Beauty and Personal Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Laboratorio Petrizzio SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Laboratorio Petrizzio SA: Competitive Position 2013