Hypermarcas SA in Beauty and Personal Care (Brazil)

August 2013 | 2 pages | ID: H7356541927EN
Euromonitor International Ltd

Abstracts

After several acquisitions in recent years, the giant domestic group Hypermarcas has contained expenses, closing factories and consequently achieved an increased profit margin in 2012. The company expects to complete by the end of 2013 the plan to reduce around 40% its number of brands of consumer products, in order to concentrate on the most important brands and profitable categories.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Cosmetics, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Cosmetics, Sets/Kits, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Beauty and Personal Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 Hypermarcas SA: Key Facts
Summary 2 Hypermarcas SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Hypermarcas SA: Competitive Position 2012