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Henkel Ibérica Portugal, Unipessoal, Lda in Beauty and Personal Care (Portugal)

September 2014 | 3 pages | ID: H47BF73A429EN
Euromonitor International Ltd

US$ 150.00

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The Portuguese subsidiary of Henkel is immersed in the same growth strategy as the rest of the company, with growth objectives focused on 2016. Two key points form part of this strategy: consolidating brands in different markets and innovation. In the Portuguese beauty and personal care market, innovation was the key to competing more effectively against private label products. This was the case of the new bath and shower products range, Fa Men, especially launched in Portugal as a line...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Sets/Kits, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Strategic Direction
Key Facts
Summary 1 Henkel Ibérica Portugal, Unipessoal, Lda: Key Facts
Summary 2 Henkel Ibérica Portugal, Unipessoal, Lda: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Henkel Ibérica Portugal, Unipessoal, Lda: Competitive Position 2013


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