Coty Deutschland GmbH in Beauty and Personal Care (Germany)

July 2014 | 2 pages | ID: C537ACC38E3EN
Euromonitor International Ltd

Abstracts

In order to succeed and remain profitable in such a highly fragmented and competitive market such as German beauty and personal care, Coty Deutschland GmbH is required to invest largely in marketing and promotional activities for its high quality products. Innovation and creativity are as much key to success as the skilled use of models and celebrities to promote its wares and keep consumers’ attention, interest and desire to purchase Coty brands. In addition, the German subsidiary of Coty Inc.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Sets/Kits, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Beauty and Personal Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 Coty Deutschland GmbH: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Coty Deutschland GmbH: Competitive Position 2013