Colgate-Palmolive Indústria e Comércio Ltda in Beauty and Personal Care (Brazil)
Colgate-Palmolive has concentrated efforts on Protex and Colgate brands particularly in bath and shower products and oral care, respectively, due to value-added benefits and higher margins reached with such products. In June 2013 the company launched an innovative strategy installing its first concept store “Universo Colgate” in the atrium of the Shopping Center Eldorado in São Paulo for one month, and focusing mainly on oral care brands.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Cosmetics, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Cosmetics, Sets/Kits, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Cosmetics, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Cosmetics, Sets/Kits, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Beauty and Personal Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Strategic Direction
Key Facts
Summary 1 Colgate-Palmolive Indústria e Comércio Ltda: Key Facts
Company Background
Production
Summary 2 Colgate-Palmolive Indústria e Comércio Ltda: Production Statistics 2012
Competitive Positioning
Summary 3 Colgate-Palmolive Indústria e Comércio Ltda: Competitive Position 2012
Key Facts
Summary 1 Colgate-Palmolive Indústria e Comércio Ltda: Key Facts
Company Background
Production
Summary 2 Colgate-Palmolive Indústria e Comércio Ltda: Production Statistics 2012
Competitive Positioning
Summary 3 Colgate-Palmolive Indústria e Comércio Ltda: Competitive Position 2012