Colgate-Palmolive de México SA de CV in Beauty and Personal Care (Mexico)

May 2017 | 2 pages | ID: C163E111430EN
Euromonitor International Ltd

Abstracts

Colgate-Palmolive de México’s strategy is to increase its consumer engagement through marketing campaigns, which include traditional mass media, social media and in-store activities. The company is also focused on building strong relationships with dentists and veterinarians, in order to gain endorsement of its oral care and pet care products, respectively. Continuous product innovation, as a result of the knowledge of its consumers is also another strategic priority for Colgate-Palmolive de Méx...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Sets/Kits, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Beauty and Personal Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
  Summary 1 Colgate-Palmolive de México SA de CV: Key Facts
Competitive Positioning
  Summary 2 Colgate-Palmolive de México SA de CV: Competitive Position 2016