Bio Consumer Co Ltd in Beauty and Personal Care (Thailand)

October 2013 | 3 pages | ID: B220053BD24EN
Euromonitor International Ltd

Abstracts

Bio Consumer is expected to focus on brand-building and strengthening tactics. It is likely to achieve a strong brand reputation by employing a brand ambassador strategy. As its target audience remains within the younger generation, the company will acquire a Korean-style marketing theme in launching marketing campaigns and activities in order to strengthen brand awareness. Also, the company is expected to drive sales through its core categories of fragrances, men’s grooming and deodorants.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Cosmetics, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Cosmetics, Sets/Kits, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Beauty and Personal Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Bio Consumer Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Bio Consumer Co Ltd: Competitive Position 2012