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Beiersdorf (Switzerland) AG in Beauty and Personal Care (Switzerland)

August 2014 | 3 pages | ID: B7D20021F9FEN
Euromonitor International Ltd

US$ 150.00

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Beiersdorf is expected to seek to maintain its position within beauty and personal care and continue investing in advertising and innovation. The company has recently deployed its “Focus on Skin care. Closer to Markets” strategy, and aims to continue providing high-quality, trustworthy products, while decreasing its environmental impact and positively influencing society. It is expected that its star brand, Nivea, will continue to be the focus of major interest for the company.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Sets/Kits, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Strategic Direction
Key Facts
Summary 1 Beiersdorf (Switzerland) AG: Key Facts
Summary 2 Beiersdorf (Switzerland) AG: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Beiersdorf (Switzerland) AG: Competitive Position 2013


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