Beiersdorf Romania SRL in Beauty and Personal Care (Romania)

November 2014 | 2 pages | ID: B15A6BFCB7BEN
Euromonitor International Ltd

Abstracts

With a long presence on the Romanian market with the brand Nivea, Beiersdorf Romania SRL succeeded in assuring the continuity of the brand and proved to be one of the most active players in the main categories of beauty and personal care products. With the lead in consumer confidence in the brand Nivea for hair care and skin care products, the company is among the most dynamic in the launch of new versions of the brands which are ready to meet consumer demand for quality and effectiveness.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Sets/Kits, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Beauty and Personal Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 Beiersdorf Romania SRL: Key Facts
Summary 2 Beiersdorf Romania SRL: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Beiersdorf Romania SRL: Competitive Position 2013