Beiersdorf Kft in Beauty and Personal Care (Hungary)

June 2014 | 3 pages | ID: B834385100DEN
Euromonitor International Ltd

Abstracts

Beiersdorf Kft aims to strengthen its position again in Hungary, since the company suffered from serious sales declines during the economic downturn. Beiersdorf therefore, will continue to be a key innovator in most categories and will invest a lot in promotion. As its Nivea brand has long history and traditions in Hungary, the company will build on its great reputation and will use the newest results of cosmetic research to produce efficient beauty care products. The company will focus on the...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Sets/Kits, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Beauty and Personal Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 Beiersdorf Kft: Key Facts
Summary 2 Beiersdorf Kft: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Beiersdorf Kft: Competitive Position 2013