Video Games in Turkey

Date: January 9, 2014
Pages: 30
Price:
US$ 900.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: VADAF37F2F7EN
Leaflet:

Download PDF Leaflet

Video Games in Turkey
The growing young population in Turkey is fuelling the growth of video games. The video game-playing population mainly consists of teenagers (13-19 year-olds), which constituted 12% of the total population in 2012. The young generation increasingly uses smartphones and can access video games at low prices. Additionally, parents are allowing their children to play video games at an earlier age, such as five, thus products within video games are gaining share at the expense of traditional toys...

Euromonitor International's Video Games in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Digital Gaming, Video Games Hardware, Video Games Software.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Video Games market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Video Games by Category: Value 2007-2012
  Table 2 Sales of Video Games by Category: % Value Growth 2007-2012
  Table 3 Sales of Video Games Software by Type: % Value Breakdown 2007-2012
  Table 4 NBO Company Shares of Video Games: % Value 2008-2012
  Table 5 LBN Brand Shares of Video Games: % Value 2009-2012
  Table 6 NBO Company Shares of Video Games Hardware: % Value 2008-2012
  Table 7 LBN Brand Shares of Video Games Hardware: % Value 2009-2012
  Table 8 NBO Company Shares of Video Games Software: % Value 2008-2012
  Table 9 LBN Brand Shares of Video Games Software: % Value 2009-2012
  Table 10 NBO Company Shares of Digital Gaming: % Value 2008-2012
  Table 11 LBN Brand Shares of Digital Gaming: % Value 2009-2012
  Table 12 Distribution of Video Games by Format: % Value 2007-2012
  Table 13 Distribution of Video Games Hardware by Format: % Value 2007-2012
  Table 14 Distribution of Video Games Software by Format: % Value 2007-2012
  Table 15 Forecast Sales of Video Games by Category: Value 2012-2017
  Table 16 Forecast Sales of Video Games by Category: % Value Growth 2012-2017
Sony Eurasia Pazarlama As in Toys and Games (turkey)
Strategic Direction
Key Facts
  Summary 1 Sony Eurasia Pazarlama AS: Key Facts
Company Background
Production
Competitive Positioning
  Summary 2 Sony Eurasia Pazarlama AS: Competitive Position 2012
Executive   Summary
the Toys and Games Category Continues To Grow
Licencing Is Key
Multinationals Still Dominate the Category
Online Sales Keep Rising
Positive Outlook for Toys and Games
Key Trends and Developments
the Rising Star, Digital Gaming
Children Growing Older at A Younger Age
Blurring Boundaries Between Toys, Video Games and Mobile Games Apps
Licencing: A Growth Opportunity for Toys and Games
Chained Retailers Continue To Expand
Market Data
  Table 17 Sales of Toys and Games by Category: Value 2007-2012
  Table 18 Sales of Toys and Games by Category: % Value Growth 2007-2012
  Table 19 NBO Company Shares of Toys and Games: % Value 2008-2012
  Table 20 NBO Brand Shares of Toys and Games: % Value 2009-2012
  Table 21 Distribution of Toys and Games by Format: % Value 2007-2012
  Table 22 Forecast Sales of Toys and Games by Category: Value 2012-2017
  Table 23 Forecast Sales of Toys and Games by Category: % Value Growth 2012-2017
Sources
  Summary 3 Research Sources
Music and Video Retailing in Turkey US$ 495.00 Dec, 2010 · 21 pages
Video Games in China US$ 900.00 Aug, 2014 · 32 pages
Video Games in France US$ 900.00 Aug, 2014 · 30 pages
Video Games in Hong Kong, China US$ 900.00 Feb, 2014 · 24 pages

Ask Your Question

Video Games in Turkey
Company name*:
Contact person*:
Phone/fax*:
Email*:
Request invoice
Your enquiry: