Video Games in Russia

Video games performed very well in Russia in 2010, showing strong growth after the declining sales seen during the crisis. The Russian economy saw recovery signs in 2010, with GDP growing at 4%. Consumer confidence is growing together with consumers continuing to buy video games with increased frequency.

Euromonitor International's Video Games in Russia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Video Games Hardware, Video Games Software.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Video Games market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Video Games in Russia
Euromonitor International
August 2011
List of Contents and Tables
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Video Games by Category: Value 2005-2010
  Table 2 Sales of Video Games by Category: % Value Growth 2005-2010
  Table 3 Video Games Software by Type: % Value Breakdown 2005-2010
  Table 4 Video Games Company Shares by Value 2008-2010
  Table 5 Video Games Brand Shares by Value 2008-2010
  Table 6 Video Games Hardware Company Shares by Value 2008-2010
  Table 7 Video Games Hardware Brand Shares by Value 2008-2010
  Table 8 Video Games Software Company Shares by Value 2008-2010
  Table 9 Video Games Software Brand Shares by Value 2008-2010
  Table 10 Sales of Video Games by Distribution Format: % Analysis 2005-2010
  Table 11 Sales of Video Games Hardware by Distribution Format: % Analysis 2005-2010
  Table 12 Sales of Video Games Software by Distribution Format: % Analysis 2005-2010
  Table 13 Forecast Sales of Video Games by Category: Value 2010-2015
  Table 14 Forecast Sales of Video Games by Category: % Value Growth 2010-2015
Summary 1 New Product Launches 2010-2011
Novy Disk Zao in Toys and Games (russia)
Strategic Direction
Key Facts
Summary 2 Novy Disk ZAO: Key Facts
Company Background
Production
Competitive Positioning
Summary 3 Novy Disk ZAO: Competitive Position 2010
Executive Summary
Russian Toys and Games Market Shows Healthy Growth in 2010
Increasing Birth Rates Drive the Baby and Infant Categories in Toys and Games
Increasing Share for Branded Quality Toys in Russia But Chinese Toys Still Prevail
Leisure and Personal Goods Specialist Retailers Prevail
Strong Growth Potential for the Russian Toys and Games Market
Key Trends and Developments
Baby Boom Drives Traditional Toys and Games
Safety Is One of the Main Factors Influencing Consumer Behaviour
Foreign Licences Dominate the Russian Toys and Games Market
Leisure and Personal Goods Specialist Retailers Gains Share in Russia
PC Games Have Reached Saturation in Russia
Market Data
  Table 15 Sales of Toys and Games by Category: Value 2005-2010
  Table 16 Sales of Toys and Games by Category: % Value Growth 2005-2010
  Table 17 Toys and Games Company Shares by Value 2008-2010
  Table 18 Toys and Games Brand Shares by Value 2008-2010
  Table 19 Sales of Toys and Games by Distribution Format: % Analysis 2005-2010
  Table 20 Forecast Sales of Toys and Games by Category: Value 2010-2015
  Table 21 Forecast Sales of Toys and Games by Category: % Value Growth 2010-2015
Sources
Summary 4 Research Sources Skip to top