Product Alert - December 2009
Introduction
Product Alert provides you with industry updates, key information on recent product releases, noteworthy trends, and other significant news.
Scope
*Geographic coverage: global.
*Category coverage: food, drinks, personal care and household products.
Highlights
This month's roundup of new drinks products finds the US launch of an untreated bottled spring water that is hoping to be the next big thing based on its pure and natural credentials. Claiming to be free from chemicals and nutrient rich, it is certainly a novel entry in the bottled water market.
Reasons to Purchase
*Assess product innovation trends in your market.
*Learn from successful new product launches.
Product Alert provides you with industry updates, key information on recent product releases, noteworthy trends, and other significant news.
Scope
*Geographic coverage: global.
*Category coverage: food, drinks, personal care and household products.
Highlights
This month's roundup of new drinks products finds the US launch of an untreated bottled spring water that is hoping to be the next big thing based on its pure and natural credentials. Claiming to be free from chemicals and nutrient rich, it is certainly a novel entry in the bottled water market.
Reasons to Purchase
*Assess product innovation trends in your market.
*Learn from successful new product launches.
Contents
DATAMONITOR VIEWCATALYST
SUMMARY
INDUSTRY UPDATE
Cautious consumer holiday spending amid economic recovery
FLAVORS & FRAGRANCES
Yogurt: top flavors in new products
Beer: top flavors in new products
Hand care: top fragrances in new products
Dish detergents: top fragrances in new products
NEW FOOD REVIEW
Chewing the fat in the gum market
New food launches by category, August to October 2009: sauces are cooking with gas
Product claims: new food launches, August to October 2009
NEW DRINKS REVIEW
Water aims to be ultimate in purity
New drinks launches by category, August to October 2009: tea and coffee lose impetus
Product claims: new drinks launches, August to October 2009
NEW PERSONAL CARE REVIEW
Fear of bugs fuels antibacterial launches
New personal care launches by category, August to October 2009: facial cosmetics drop back
Product claims: new personal care launches, August to October 2009
NEW HOUSEHOLD GOODS REVIEW
Encouraging men to do household chores
New household goods launches by category, August to October 2009: aerosol air fresheners up by half
Product claims: new household goods launches, August to October 2009
APPENDIX
About Product Launch Analytics
Editors
Ask the analyst
Datamonitor consulting
Disclaimer
LIST OF TABLES
Table 1: Top claims in new global food launches, August to October 2009, compared to the same period of the year before
Table 2: Top claims in new global drinks launches, August to October 2009, compared to the same period of the year before
Table 3: Top claims in new global personal care launches, August to October 2009, compared to the same period of the year before
Table 4: Top claims in new global household goods launches, August to October 2009, compared to the same period of the year before
LIST OF FIGURES
Figure 1: Yogurt: top flavors in new products
Figure 2: Beer: top flavors in new products
Figure 3: Hand care: top fragrances in new products
Figure 4: Dish detergents: top fragrances in new products
Figure 5: Lotte Green Gum Slim Box
Figure 6: Racconto Essentials Digestive Health All Natural Pasta
Figure 7: Marmite Cereal Bar
Figure 8: Trader Joe's PB&J Bar
Figure 9: Yamasa Sendo no Itteki Tokusen Shoyu
Figure 10: Kellogg's Corn Flakes
Figure 11: Leading global food launches by category, August to October 2008 and 2009
Figure 12: Summit Spring Raw Spring Water
Figure 13: Tizane 100% Organic Botanical Infusion Beverage - Elderflower
Figure 14: Oxley Classic English Dry Gin
Figure 15: Super Bock Cerveja Mini
Figure 16: Pagos De La Sonsierra Vino Tinto Davidelfin
Figure 17: Si Soave White Wine
Figure 18: Leading global drinks launches by category, August to October 2008 and 2009
Figure 19: Topical Rx Advanced Skincare Antibacterial Hand Cream with Avocado Oil
Figure 20: Great Planet Personal Cleansing Spray Soap
Figure 21: NOXO All Natural Balm
Figure 22: Temptu Airbrush Makeup System
Figure 23: Smashbox Halo Hydrating Perfecting Shadow Duo
Figure 24: AXE Music Star Collection Deodorant Body Spray
Figure 25: Leading global personal care launches by category, August to October 2008 and 2009
Figure 26: Spontex Handy Tough Scourer
Figure 27: Seventh Generation Disinfecting Multi-Surface Cleaner
Figure 28: WC Frisch Frische Kreisel Lufterfrischer
Figure 29: Attack Neo Ultra-Concentrated Liquid Detergent
Figure 30: Torerude Carpet Cleaning Device
Figure 31: KiKi-C Glam-Bags - Luxe Reusable Travel Bags
Figure 32: Leading global household goods launches by category, August to October 2008 and 2009
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