Pet Products - Italy

August 2010 | 28 pages | ID: P5CB74B993EEN
Euromonitor International Ltd

Abstracts

In 2010, the pet products sector is expected to continue to be characterised by increasing demand for healthcare products – mostly flea/tick treatments in both cats and dogs and worms in cats – while accessories will see the launch of innovative products.

Euromonitor International's Pet Products in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Cat Litter, Other Pet Products, Pet Dietary Supplements, Pet Healthcare.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Pet Care industry;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Executive Summary
Polarised Demand
Rising Popularity of Large-sized Dogs
Domestic Players Successfully Innovate in 2009
Non-grocery Channels Increasing Presence in Pet Care Distribution
Positive Forecast
Key Trends and Developments
Private Label Growth
Shift Towards Industrially-prepared Food
the 'humanisation' of Pets
Who Is Benefiting From Polarised Demand?
Distribution Trends
Market Indicators
Table 1 Pet Populations 2005-2010
Market Data
Table 2 Sales of Pet Care by Category: Volume 2005-2010
Table 3 Sales of Pet Care by Category: Value 2005-2010
Table 4 Sales of Pet Care by Category: % Volume Growth 2005-2010
Table 5 Sales of Pet Care by Category: % Value Growth 2005-2010
Table 6 Pet Food Company Shares 2005-2009
Table 7 Pet Food Brand Shares 2006-2009
Table 8 Dog and Cat Food Company Shares 2005-2009
Table 9 Dog and Cat Food Brand Shares 2006-2009
Table 10 Penetration of Private Label by Category 2005-2009
Table 11 Sales of Pet Care by Category and Distribution Format: % Analysis 2010
Table 12 Sales of Dog and Cat Food Food by Distribution Format: % Analysis 2010
Table 13 Forecast Sales of Pet Care by Category: Volume 2010-2015
Table 14 Forecast Sales of Pet Care by Category: Value 2010-2015
Table 15 Forecast Sales of Pet Care by Category: % Volume Growth 2010-2015
Table 16 Forecast Sales of Pet Care by Category: % Value Growth 2010-2015
Definitions
Summary 1 Research Sources
Giuntini SpA
Strategic Direction
Key Facts
Summary 2 Giuntini SpA: Key Facts
Summary 3 Giuntini SpA: Operational Indicators
Company Background
Production
Summary 4 Giuntini SpA: Production Statistics 2009
Competitive Positioning
Summary 5 Giuntini SpA: Competitive Position 2009
Hill's Pet Nutrition SpA
Strategic Direction
Key Facts
Summary 6 Hill's Pet Nutrition SpA: Key Facts
Company Background
Production
Competitive Positioning
Summary 7 Hill's Pet Nutrition SpA: Competitive Position 2009
Mars Italia SpA
Strategic Direction
Key Facts
Summary 8 Mars Italia SpA: Key Facts
Summary 9 Mars Italia SpA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 10 Mars Italia SpA: Competitive Position 2009
Maxi Zoo Italia SpA
Strategic Direction
Key Facts
Summary 11 MaxiZoo Italia SpA: Key Facts
Summary 12 MaxiZoo Italia SpA: Operational Indicators
Company Background
Monge & C SRL
Strategic Direction
Key Facts
Summary 13 Monge & C Srl: Key Facts
Company Background
Production
Summary 14 Monge & C Srl: Production Statistics 2009
Competitive Positioning
Summary 15 Monge & C Srl: Competitive Position 2009
Morando SpA
Strategic Direction
Key Facts
Summary 16 Morando SpA: Key Facts
Company Background
Production
Summary 17 Morando SpA: Production Statistics 2009
Competitive Positioning
Summary 18 Morando SpA: Competitive Position 2009
Nestlé Purina Pet Care Italia SpA
Strategic Direction
Key Facts
Summary 19 Nestlé Purina Pet Care Italia SpA: Key Facts
Summary 20 Nestlé Purina Pet Care Italia SpA: Operational Indicators
Company Background
Competitive Positioning
Summary 21 Nestlé Purina Pet Care Italia SpA: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 17 Sales of Pet Products by Type: Value 2005-2010
Table 18 Sales of Pet Products by Type: % Value Growth 2005-2010
Table 19 Sales of Healthcare Products by Type: % Value Breakdown 2005-2010
Table 20 Forecast Sales of Pet Products by Type: Value 2010-2015
Table 21 Forecast Sales of Pet Products by Type: % Value Growth 2010-2015