Market Insights: Juices in the US

Introduction

Datamonitor’s Market Insights: Juices in the US report is a detailed information resource covering all the key aspects of the juices category in the US. This report provides insights using and analyzing information from Datamonitor products, such as Market Data Analytics, Product Launch Analytics, New Consumer Insight reports, the Country Statistics Database, and Company Intelligence.

Features and benefits

• Market understanding – Develop a detailed understanding of the juices category and identify the key growth segments within it.
• Competitive landscape – Obtain information about key players operating in the category and understand their key strengths in various segments.
• New product launches and trends – Gain a broad understanding of the latest launches in the category and trends in new launches.
• Consumer trends and behavior – Find out the latest consumer trends which are driving the category and access consumption and usage data.

Highlights

Valued at $20.7bn in 2009, the US juices category was estimated as the largest globally. It displayed a tepid compound annual growth rate (CAGR) of 1.0% in volume sales over 2004–09. The category volume is estimated to decline at a CAGR of 2.2% in 2009–14

Increased health awareness among US consumers will drive consumption of healthy juices. Moreover, rising aging population will drive innovation among manufacturers due to additional and specific needs of the elderly.

Your key questions answered

• What are the key drivers of the category that can be leveraged to boost sales?
• What product development/positioning strategies can be adopted to tap various consumer segments?
• How are the key players responding to various consumer dynamics and how can a player achieve differentiation in the category?