Market Insights: Household Products in Brazil

Date: February 1, 2011
Pages: 58
Price:
US$ 1,500.00
Publisher: Datamonitor
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: M8A6C7548CBEN
Leaflet:

Download PDF Leaflet

Market Insights: Household Products in Brazil
Introduction

This report forms a part of the Datamonitor's newly introduced product series titled "Market Insights". It aims to provide both quantitative and qualitative analysis to clients on the market data and trends across various industry sectors.

Scope

Examines developments in the Brazilian household products sectorProvides latest retail data at a sector level further segmented by markets along with 5 year forecasts, highlighting specific growth areasIdentifies the leading players in the market, providing details on brand portfolio and new product launchesTracks the latest M&A deals that have taken place in the household products sector in BrazilHighlights

The household products sector in Brazil was estimated to be worth $7.9bn in 2009, with a compound annual growth rate (CAGR) of about 9.5% during 2004-09.

Textile washing products was the key category driving growth in 2008-09 within the household products sector.

Sectoral growth is fueled by factors such as increased disposable income, and growing concern over health and wellbeing in the country.

Reasons to Purchase

Sector understanding: develop a detailed understanding of the household products sector and identify the key growth markets within itConsumer trends and behavior: find out the latest consumer trends driving the household products sector in Brazil alongside consumption and usage dataCompetitive landscape: obtain information on the key players operating in the sector and understand their key strengths in various markets
OVERVIEW

Catalyst
Summary

EXECUTIVE SUMMARY


INTRODUCTION

Product Launch Analytics
Market Data Analytics
New Consumer Insight reports
The Country Statistics Database
Company Intelligence
What this report is about
How to use this report
Market definition
  TABLE OF CONTENTS
  LIST OF FIGURES
  LIST OF TABLES
  COUNTRY OVERVIEW
Economic overview
Demographic overview

HOUSEHOLD PRODUCTS MARKET PROFILE

Brazilian household products market value and growth
Household products market: a global perspective
Overview
Comparison with growth economies

HOUSEHOLD PRODUCTS CATEGORIES

Brazilian household products categories by value
Future prospects
Leading categories
Lagging categories

KEY TRENDS

Demographic and economic trends
Expanding middle class will drive consumption in the country
The young and aging Brazilian population demand greater levels of household hygiene
Consumer trends
Price-conscious consumers demand value for money
Industry trends
Hosting two huge sporting events in the next few years will drive the need for better sanitation and hygiene in and around Brazilian homes and communities
Increasing private label sales could dilute the strong brand equity of major players

COMPETITIVE LANDSCAPE IN BRAZIL

Leading players and their shares
Presence of leading players in various categories of the household products market
Key players by categories and their ranks
Leading local player profiles
Santher
Química Amparo Ltda
Bombril Cirio
J.F.Produtos de Limpeza Doméstica Ltda
Zuppani Industrial Ltda
Recent M&A deals

NEW PRODUCT LAUNCHES IN BRAZIL

Overview
Product launches by top players

CONCLUSION

Highlights

RESEARCH METHODOLOGY

Methodology overview
Secondary research
Market modeling
Creating an initial data model
Revising the initial data model
Creating a final estimate
Creating demographic value splits
Primary research
Data finalization
Ongoing research

APPENDIX

Further reading
Feedback
Ask the analyst
Datamonitor consulting
Disclaimer

LIST OF TABLES

Table 1: Household products market definitions
Table 2: Key statistics for Brazil and other growth economies, 2009
Table 3: Federal infrastructure investment plans for the 2014 World Cup and 2016 Olympics
Table 4: Brazilian household products market: top 10 players by company share and product launches

LIST OF FIGURES

Figure 1: Real GDP and real GDP growth rate in Brazil, 2004-14e
Figure 2: Merchandise exports of Brazil, 2004-14e
Figure 3: Real GDP growth in Brazil and other growth economies, 2004-14e
Figure 4: Population in Brazil by age groups and median age, 2004-14e
Figure 5: Brazilian household products market sales, 2004-09
Figure 6: Brazilian household products market sales, 2009-14e
Figure 7: Brazilian household products market sales value (2009) and growth (2008-09) compared to other leading nations
Figure 8: Household products market per household expenditure and growth in growth economies, 2004-14e
Figure 9: Number of households compared to the average household size in Brazil, 2009-14e
Figure 10: Household products market growth in Brazil and other growth economies, 2004-14e
Figure 11: Per capita expenditure on various consumer goods in Brazil, and CAGR over 2009-14e
Figure 12: Washing machine sales in Brazil compared with the decline in sales of textile washing products, 2003-08
Figure 13: Brazilian household products market sales: contribution by categories, 2009
Figure 14: Brazilian household products market: growth by categories, 2008-09
Figure 15: Brazilian household products market value and growth by market, 2004-09 and 2009-14e
Figure 16: Brazilian household products market: leading categories by 2008-09 growth (%)
Figure 17: Examples of tissue products launched in 2009
Figure 18: Brazilian household products market: lagging categories in terms of 2008-09 growth (%)
Figure 19: Growth in various economic classes in Brazil between 2001 and 2008
Figure 20: Population distribution by age and gender in Brazil: 2000-50e
Figure 21: The degree to which various factors influence Brazilian consumers' choice of household cleaning and laundry products
Figure 22: Question: "how similar are store brand products compared to famous brand products in the household products market?"
Figure 23: Brazilian household products market: leading players and their ranks, 2009
Figure 24: Brazilian household products market: presence of key players across categories, 2009
Figure 25: Brazilian household products market: market share of top five players compared to other competitors, by category, 2009
Figure 26: Brazilian household products market: top five players by category, 2009
Figure 27: Brazilian household products market: new product launches by category, 2009 (percentage contribution)
Figure 28: Brazilian household products market: new product launches, volume and growth for 2008-09
Figure 29: Brazilian household products market: new product launches by category, 2009
Figure 30: Conclusion
Household Products in Brazil US$ 350.00 Jan, 2014 · 35 pages
Market Insights: Household Products in China US$ 1,500.00 Jan, 2011 · 50 pages
Market Insights: Household Products in Japan US$ 1,500.00 Feb, 2011 · 61 pages
Market Insights: Household Products in Mexico US$ 1,500.00 Feb, 2011 · 45 pages
Market Insights: Household Products in the US US$ 1,500.00 Mar, 2011 · 55 pages

Ask Your Question

Market Insights: Household Products in Brazil
Company name*:
Contact person*:
Phone/fax*:
Email*:
Request invoice
Your enquiry: