Handbags Market Report: 2009 Edition
Over the last few years, handbags market has witnessed a sea change which has resulted in the entire shift in its value chain with handbags production being shifted to low-cost countries like India, China and at the same time new channels of distribution emerging like online retailing. Also, change in the consumer preferences like growing demand for eco-friendly handbags has forced the companies to change and adapt their strategies according to the changing consumer preferences.
The US handbags market has witnessed a decline in 2008 breaking the growth trend since 2003 as a result of recessionary conditions prevailing in the US as well as rest of the world which not only resulted in fall in demand domestically but also resulted in fall in export demand for the branded handbags.
EU handbags market consists of six major markets i.e. Italy, France, UK, Germany, Spain and Netherlands accounting for the majority share in sales and production of handbags. In EU, majority of handbags are sold through specialist chain and independent retailers.
The key trends witnessed both in the US and EU handbag market is the growing demand for branded handbags from China and India as per capita income is rising in these markets fueled by high economic growth rates. Another trend witnessed is the growing importance of eco-fashion, resulting in the shift in consumer preferences. This has resulted in a shift in manufacturing process, as some handbags now being made from old wrappers, cartons and other waste materials.
Companies like Coach Inc, Louis Vuitton SA, Burberry Group Plc and Hermes International SCA have shifted their attention to markets like China and India as they are under-penetrated and at the same time offer huge potential for growth. The companies have realigned their distribution channels in order to cater to the needs of consumers more efficiently while reducing their operational cost.
The handbag industry is facing many challenges like fighting the counterfeiters, and coping with market oversaturation, which are acting as roadblocks for the growth of the industry.
The US and EU handbag market is all set to witness growth in the coming years as a result of huge export demand from countries like China and India and also as a result of improving economic conditions in domestic as well as international markets.
By combining SPSS Inc.’s data integration and analysis capabilities with our relevant findings, we have predicted the future growth of the industry. We employed various significant variables that have an impact on this industry and created regression models with SPSS Base to determine the future direction of the industry. Before deploying the regression model, the relationship between several independent or predictor variables and the dependent variable was analyzed using standard SPSS output, including charts, tables and tests.
The US handbags market has witnessed a decline in 2008 breaking the growth trend since 2003 as a result of recessionary conditions prevailing in the US as well as rest of the world which not only resulted in fall in demand domestically but also resulted in fall in export demand for the branded handbags.
EU handbags market consists of six major markets i.e. Italy, France, UK, Germany, Spain and Netherlands accounting for the majority share in sales and production of handbags. In EU, majority of handbags are sold through specialist chain and independent retailers.
The key trends witnessed both in the US and EU handbag market is the growing demand for branded handbags from China and India as per capita income is rising in these markets fueled by high economic growth rates. Another trend witnessed is the growing importance of eco-fashion, resulting in the shift in consumer preferences. This has resulted in a shift in manufacturing process, as some handbags now being made from old wrappers, cartons and other waste materials.
Companies like Coach Inc, Louis Vuitton SA, Burberry Group Plc and Hermes International SCA have shifted their attention to markets like China and India as they are under-penetrated and at the same time offer huge potential for growth. The companies have realigned their distribution channels in order to cater to the needs of consumers more efficiently while reducing their operational cost.
The handbag industry is facing many challenges like fighting the counterfeiters, and coping with market oversaturation, which are acting as roadblocks for the growth of the industry.
The US and EU handbag market is all set to witness growth in the coming years as a result of huge export demand from countries like China and India and also as a result of improving economic conditions in domestic as well as international markets.
By combining SPSS Inc.’s data integration and analysis capabilities with our relevant findings, we have predicted the future growth of the industry. We employed various significant variables that have an impact on this industry and created regression models with SPSS Base to determine the future direction of the industry. Before deploying the regression model, the relationship between several independent or predictor variables and the dependent variable was analyzed using standard SPSS output, including charts, tables and tests.
1. MARKET OVERVIEW
1.1 Market Segmentation
Segmentation by Use
Segmentation by Buying behavior
Segmentation by Age
1.2 Value-Chain of Handbags Market
High-value Handbags
Low-price Handbags
2. US MARKET
2.1 Market Overview
2.1.1 Handbags Retail Sales
Retail Sales Growth by Value
Retail Sales Growth by Volume
2.1.2 Average Unit Price
Average Retail Unit Price Trend
2.2 Imports and Exports of Handbags
2.2.1 Imports
Handbags Import by Value
Handbags Import by Volume
2.2.2 Exports
Handbags Export by Value
Handbags Export by Volume
3 EUROPEAN UNION (EU) MARKET
3.1 Market Overview
3.1.1 Market Size by Consumption and Production
Growth in Handbags Consumption/Production in EU
Volume Consumption in Major EU Markets
Major Handbags Producing Markets by Value/Volume
Market Share of Major Handbag Producing Countries by Value/Volume
3.1.2 Trade Channels
Major Handbag Distribution Channels - Market Share
3.2 EU Handbags Export and Import Market
3.2.1 Imports
Handbags Import Growth
Share of imports in EU by Destinations
Product-wise Share of Handbags Imports
3.2.2 Exports
Handbags Export Growth
Major Exporting Countries by Value/Volume
4. MARKET DEVELOPMENTS
4.1 Market Trends
4.1.1 Handbag Trends-Europe vs US
4.1.2 Eco-Fashion Gaining Importance
4.1.3 Soaring Pre-owned Handbags Sales
4.1.4 Online Trend
4.1.5 Outsourcing to Low-cost Countries
4.2 Growth Drivers
4.2.1 Untapped Market Potential in Emerging Economies
4.2.2 Anti-dumping
4.2.3 Growing Employed Female
4.2.4 Growing HNWI Financial Wealth
4.3 Major Industry Challenges
4.3.1 Fighting the Counterfeiters
4.3.2 Coping with Market Oversaturation
4.3.3 Guarantee in Some EU States
5. COMPANY PROFILES
5.1 Coach Inc
Company Overview
Business Strategies
Multi-channel International Distribution
Innovative and Consumer-centric
Differentiating Strategies
Aggressive Marketing Strategies
5.2 Louis Vuitton SA
Company Overview
Business Strategies
Increased Focus on Asian Markets
Aggressive Marketing Strategy
Brand Positioning
Hedging of Foreign Exchange Risk
5.3 Burberry Group Plc
Company Overview
Business Strategies
Investing in Under-penetrated Markets
Pursuing Operational Excellence
Accelerating Retail led Growth
5.4 Hermes International SCA
Company Overview
Business Strategies
Increasing Presence in Developing Markets
Growth Driven by Investment in Distribution Network
Control over Sourcing
6. MARKET OUTLOOK
6.1 Market Forecast
6.2 Forecast Methodology
6.2.1 Dependent and Independent Variables
6.2.2 Correlation Analysis
6.2.3 Regression Analysis
LIST OF TABLES
Dependent & Independent Variables, 2004-2008
Correlation Matrix
Model Summary- Coefficient of Determination
Regression Coefficients Output
Dependent & Independent Variables, 2004-2008
Correlation Matrix
Model Summary- Coefficient of Determination
Regression Coefficients Output
LIST OF CHARTS
Handbags Market segments by Usage
Value-Chain of Handbags Market
US-Handbag Retail Sales by value, 1999-2008
US-Handbag Retail Sales by volume, 1999-2008
US-Average unit retail price of handbag, 1999-2008
US-Imports of handbags value-wise, 2007-2009
US-Imports of handbags volume-wise, 2007-2009
US-Exports of handbags value-wise, 2007-2009
US-Exports of handbags volume-wise, 2007-2009
EU-Consumption and Production of handbags, 2007
EU-Consumption of handbags in major markets by value, 2007
EU-Production of handbags in major markets by volume, 2007
EU-County-wise production share by volume, 2007
EU-County-wise production share by volume, 2003
EU-Production of handbags in major-markets by value, 2003-2007
EU-County-wise production share by value, 2007
EU-County-wise production share by value, 2003
EU-Handbags distribution by value by different channels, 2007
EU-Handbags Imports, 2003-2007
EU-Value-wise break-up of Imports in EU by region-wise, 2007
EU-Break-up of Imports of EU handbags by product-wise, 2007
EU-Handbags exports by EU value-wise, 2003-2007
EU-Value-wise break-up of EU exports, 2007
EU-Volume-wise break-up of EU exports, 2007
Trends in exports from major six EU countries, 2003-2007
Globally Adult Employed no. of females, 2004-2008
Globally HNWIs wealth, 2006-2013
Coach Inc - Revenue comparison, 2006-2009
Louis Vuitton SA - Revenue comparison, 2005-2008
Burberry Group Plc - Revenue comparison, 2006-2009
Hermes International SCA - Revenue comparison, 2005-2008
US handbags market forecast, 2008A-2012E
Handbags Market segments by Usage
Value-Chain of Handbags Market
US-Handbag Retail Sales by value, 1999-2008
US-Handbag Retail Sales by volume, 1999-2008
US-Average unit retail price of handbag, 1999-2008
US-Imports of handbags value-wise, 2007-2009
US-Imports of handbags volume-wise, 2007-2009
US-Exports of handbags value-wise, 2007-2009
US-Exports of handbags volume-wise, 2007-2009
EU-Consumption and Production of handbags, 2007
EU-Consumption of handbags in major markets by value, 2007
EU-Production of handbags in major markets by volume, 2007
EU-County-wise production share by volume, 2007
EU-County-wise production share by volume, 2003
EU-Production of handbags in major-markets by value, 2003-2007
EU-County-wise production share by value, 2007
EU-County-wise production share by value, 2003
EU-Handbags distribution by value by different channels, 2007
EU-Handbags Imports, 2003-2007
EU-Value-wise break-up of Imports in EU by region-wise, 2007
EU-Break-up of Imports of EU handbags by product-wise, 2007
EU-Handbags exports by EU value-wise, 2003-2007
EU-Value-wise break-up of EU exports, 2007
EU-Volume-wise break-up of EU exports, 2007
Trends in exports from major six EU countries, 2003-2007
Globally Adult Employed no. of females, 2004-2008
Globally HNWIs wealth, 2006-2013
Coach Inc - Revenue comparison, 2006-2009
Louis Vuitton SA - Revenue comparison, 2005-2008
Burberry Group Plc - Revenue comparison, 2006-2009
Hermes International SCA - Revenue comparison, 2005-2008
US handbags market forecast, 2008A-2012E
