The footwear category saw strong fluctuations over the course of 2011. Value sales saw considerable growth during the first half of 2011, whereas the second half was characterised by a rather poor performance. Many consumers bought new winter boots and shoes at the onset of a hard winter in 2010. The strong performance during the previous winter had a negative impact on sales during the second half of 2011. Especially sales of women’s footwear saw relatively strong ups and downs throughout the...
Euromonitor International's Footwear in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Children's Footwear, Men's Footwear, Women's Footwear.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Footwear in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Children's Footwear, Men's Footwear, Women's Footwear.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Footwear market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
FOOTWEAR IN GERMANY
Euromonitor International
April 2012
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Footwear by Category: Volume 2006-2011
Table 2 Sales of Footwear by Category: Value 2006-2011
Table 3 Sales of Footwear by Category: % Volume Growth 2006-2011
Table 4 Sales of Footwear by Category: % Value Growth 2006-2011
Table 5 Footwear Company Shares 2007-2011
Table 6 Footwear Brand Shares 2008-2011
Table 7 Sales of Footwear by Distribution Format: % Analysis 2006-2011
Table 8 Forecast Sales of Footwear by Category: Volume 2011-2016
Table 9 Forecast Sales of Footwear by Category: Value 2011-2016
Table 10 Forecast Sales of Footwear by Category: % Volume Growth 2011-2016
Table 11 Forecast Sales of Footwear by Category: % Value Growth 2011-2016
Adidas AG in Apparel (germany)
Strategic Direction
Key Facts
Summary 1 adidas AG: Key Facts
Summary 2 Adidas AG: Operational Indicators
Company Background
Chart 1 adidas AG: Adidas in Berlin
Production
Competitive Positioning
Summary 3 adidas AG: Competitive Position 2011
Internet Strategy
Deichmann Se in Apparel (germany)
Strategic Direction
Key Facts
Summary 4 Deichmann SE: Key Facts
Summary 5 Deichmann SE: Operational Indicators
Company Background
Chart 2 Deichmann SE: Deichmann in Cologne
Production
Competitive Positioning
Summary 6 Deichmann SE: Competitive Position 2011
Internet Strategy
H&m Hennes & Mauritz BV & Co Kg in Apparel (germany)
Strategic Direction
Key Facts
Summary 7 H&M Hennes & Mauritz BV & Co KG: Key Facts
Summary 8 H&M Hennes & Mauritz BV & Co KG: Operational Indicators
Company Background
Chart 3 H&M Hennes & Mauritz BV & Co KG: H&M in Berlin
Production
Competitive Positioning
Summary 9 H&M Hennes & Mauritz BV & Co KG: Competitive Position 2011
Internet Strategy
Nike Deutschland GmbH in Apparel (germany)
Strategic Direction
Key Facts
Summary 10 Nike Deutschland GmbH: Key Facts
Company Background
Chart 4 Nike Deutschland GmbH: Nike in Berlin
Production
Competitive Positioning
Summary 11 Nike Deutschland GmbH: Competitive Position 2011
Internet Strategy
Executive Summary
Slow Down of Economy Impacts Apparel Sales
All About Organic Cotton and Fair Trade Labels
Fashion-driving Retailers and Sportswear Manufacturers Achieve Best Results
Dynamic Growth of Internet Retailing
Limited Growth Potential Over the Forecast Period
Key Trends and Developments
Expansion of Foreign Apparel Specialists Intensifies Competitive Environment
Manufacturers Squeezed Due To Rising Cost and Demand for Promotions
Internet Retailing Provides Potential for Growth
Success of Outdoorwear Contributes To Positive Development of Sportswear
More and More Manufacturers Jump on the Bandwagon of Organic Cotton
Demographic Changes Impact Fashion Industries
Market Data
Table 12 Sales of Apparel by Category: Volume 2006-2011
Table 13 Sales of Apparel by Category: Value 2006-2011
Table 14 Sales of Apparel by Category: % Volume Growth 2006-2011
Table 15 Sales of Apparel by Category: % Value Growth 2006-2011
Table 16 Apparel Company Shares 2007-2011
Table 17 Apparel Brand Shares 2008-2011
Table 18 Sales of Apparel by Distribution Format: % Analysis 2006-2011
Table 19 Sales of Apparel by Category and Distribution Format: % Analysis 2011
Table 20 Sales of Clothing by Category and Distribution Format: % Analysis 2011
Table 21 Forecast Sales of Apparel by Category: Volume 2011-2016
Table 22 Forecast Sales of Apparel by Category: Value 2011-2016
Table 23 Forecast Sales of Apparel by Category: % Volume Growth 2011-2016
Table 24 Forecast Sales of Apparel by Category: % Value Growth 2011-2016
Definitions
Sources
Summary 12 Research Sources
Euromonitor International
April 2012
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Footwear by Category: Volume 2006-2011
Table 2 Sales of Footwear by Category: Value 2006-2011
Table 3 Sales of Footwear by Category: % Volume Growth 2006-2011
Table 4 Sales of Footwear by Category: % Value Growth 2006-2011
Table 5 Footwear Company Shares 2007-2011
Table 6 Footwear Brand Shares 2008-2011
Table 7 Sales of Footwear by Distribution Format: % Analysis 2006-2011
Table 8 Forecast Sales of Footwear by Category: Volume 2011-2016
Table 9 Forecast Sales of Footwear by Category: Value 2011-2016
Table 10 Forecast Sales of Footwear by Category: % Volume Growth 2011-2016
Table 11 Forecast Sales of Footwear by Category: % Value Growth 2011-2016
Adidas AG in Apparel (germany)
Strategic Direction
Key Facts
Summary 1 adidas AG: Key Facts
Summary 2 Adidas AG: Operational Indicators
Company Background
Chart 1 adidas AG: Adidas in Berlin
Production
Competitive Positioning
Summary 3 adidas AG: Competitive Position 2011
Internet Strategy
Deichmann Se in Apparel (germany)
Strategic Direction
Key Facts
Summary 4 Deichmann SE: Key Facts
Summary 5 Deichmann SE: Operational Indicators
Company Background
Chart 2 Deichmann SE: Deichmann in Cologne
Production
Competitive Positioning
Summary 6 Deichmann SE: Competitive Position 2011
Internet Strategy
H&m Hennes & Mauritz BV & Co Kg in Apparel (germany)
Strategic Direction
Key Facts
Summary 7 H&M Hennes & Mauritz BV & Co KG: Key Facts
Summary 8 H&M Hennes & Mauritz BV & Co KG: Operational Indicators
Company Background
Chart 3 H&M Hennes & Mauritz BV & Co KG: H&M in Berlin
Production
Competitive Positioning
Summary 9 H&M Hennes & Mauritz BV & Co KG: Competitive Position 2011
Internet Strategy
Nike Deutschland GmbH in Apparel (germany)
Strategic Direction
Key Facts
Summary 10 Nike Deutschland GmbH: Key Facts
Company Background
Chart 4 Nike Deutschland GmbH: Nike in Berlin
Production
Competitive Positioning
Summary 11 Nike Deutschland GmbH: Competitive Position 2011
Internet Strategy
Executive Summary
Slow Down of Economy Impacts Apparel Sales
All About Organic Cotton and Fair Trade Labels
Fashion-driving Retailers and Sportswear Manufacturers Achieve Best Results
Dynamic Growth of Internet Retailing
Limited Growth Potential Over the Forecast Period
Key Trends and Developments
Expansion of Foreign Apparel Specialists Intensifies Competitive Environment
Manufacturers Squeezed Due To Rising Cost and Demand for Promotions
Internet Retailing Provides Potential for Growth
Success of Outdoorwear Contributes To Positive Development of Sportswear
More and More Manufacturers Jump on the Bandwagon of Organic Cotton
Demographic Changes Impact Fashion Industries
Market Data
Table 12 Sales of Apparel by Category: Volume 2006-2011
Table 13 Sales of Apparel by Category: Value 2006-2011
Table 14 Sales of Apparel by Category: % Volume Growth 2006-2011
Table 15 Sales of Apparel by Category: % Value Growth 2006-2011
Table 16 Apparel Company Shares 2007-2011
Table 17 Apparel Brand Shares 2008-2011
Table 18 Sales of Apparel by Distribution Format: % Analysis 2006-2011
Table 19 Sales of Apparel by Category and Distribution Format: % Analysis 2011
Table 20 Sales of Clothing by Category and Distribution Format: % Analysis 2011
Table 21 Forecast Sales of Apparel by Category: Volume 2011-2016
Table 22 Forecast Sales of Apparel by Category: Value 2011-2016
Table 23 Forecast Sales of Apparel by Category: % Volume Growth 2011-2016
Table 24 Forecast Sales of Apparel by Category: % Value Growth 2011-2016
Definitions
Sources
Summary 12 Research Sources