Boardsports Market Report: 2008 Edition ..

Boardsports is a growing market driven by preference for individual action sports.

The apparel and accessories market for such sports is not limited to the actual participants, but includes all those who prefer brands and styles associated with it.

Board-based sports activities are growing rapidly in the US compared to other action sport categories. Including snowboarding in the Winter Olympics and greater TV coverage of surfing, snowboarding, and skateboarding have increased consumer awareness and helped in driving the popularity of boardsports.

The report focuses on the US boardsports market – value, growth rate, and segments. It also discusses the key trends prevalent in the market. The report provides comprehensive analysis of participation trends in the boardsports market. The report profiles the major market players, including their business strategies.

Contents

1. BOARDSPORTS: AN OVERVIEW

Water Boardsports
Land Boardsports
Snow Boardsports
Sand Boardsports
Air Boardsports

2. ACTION SPORTS MARKET

Active Use Market Share
Men’s’ Active Use Market
Women’s’ Active Use Market

3. SKI INDUSTRY

Skier Statistics
Ski Equipment Shipments

4. SURF AND SKATE MARKET

Retail Market Value
Distribution Channels

5. SKATE FOOTWEAR MARKET

Athletic Footwear Market
Skate Footwear - Top Brands
Distribution Channels

6. BOARDSPORTS PARTICIPATION STATISTICS

Participation Rate Comparison
Gender Split

7. MARKET TRENDS

7.1 Rising Gas Prices Impact Surfing Industry
7.2 Classic Brands Exploring Opportunities
7.3 Increased Women, Girls Participation
7.4 Environment-friendly Surf Companies
7.5 Consumer Behavior

8. COMPETITOR ANALYSIS

Snowboarders – Top Brands
Surfers – Top Brands
Comparative Retail Pricing

9. COMPANY PROFILES

9.1 Quiksilver
  Overview
  Business Strategies
  Balanced Portfolio of Lifestyle Brands
  Integration of Rossignol
9.2 Billabong
  Overview
  Business Strategies
  Retail Strategy
  Brand Strategy
9.3 Volcom
  Overview
  Business Strategies
  Geographic Diversification
  Distribution and Sales Strategy
9.4 O’Neill
  Overview
  Business Strategies
  Focus on Store Design
  IT Strategy
9.5 Rip Curl
  Overview
  Business Strategies
  Shifts Focus to Stores
  European Expansion
9.6 Burton
  Overview
  Business Strategies
  Partnership with KTV Digital Media
  New Distribution Center

LIST OF TABLES

Skier Visits by State (2007)
US Ski Equipment- Wholesale Value of Manufacturers' Shipments (2006-07)
US Athletic Footwear - Wholesale Value of Manufacturers' Shipments (2006-07)
Participation Rate Comparison (2007)
Women’s Segment - Retail Pricing of Surf/Skate/Snow Brands
Men’s Segment - Retail Pricing of Surf/Skate/Snow Brands
Quiksilver - – Revenue Breakdown by Product Segments (2005-07)
Billabong - Brand Sales Estimates (2007-H108)
Volcom - Revenue by Regions (2005-07)

LIST OF CHARTS

Boardsports Segmentation
Total “Active Use” Market Share (2008)
Men’s “Active Use” Market Share (2008)
Women’s “Active Use” Market Share (2008)
US Skier Visits (2001-07)
Household Income by Equipment (2007)
Retail Surf/Skate Market Value – Core/Overall (2006)
Breakdown of U.S. Retail Sales in Core Surf & Skate Channel (2006)
Market Share of Skate Footwear of Top Brands (2006-07)
Top Ten US Skateboard Footwear Brand Market Share (Total POS)
Top Ten US Skateboard Footwear Brand Market Share (Athletic Sporting Goods Channel)
Breakdown of Distribution Channel in Skate Footwear Market (2007)
Participation Rate Comparison (2006)
Gender Split in Participation Rates
Shoppers’ Preference – Clothes/Shoes/Accessories (2006)
Snowboarders - Top 10 T-Shirt Brands
Snowboarders - Top 10 Jeans Brands
Snowboarders - Top 10 Shorts Brands
Surfers - Top 10 T-Shirt Brands
Surfers - Top 10 Jeans Brands
Surfers - Top 10 Shorts Brands
Billabong - Relative Brand Exposure (2007)