Procter & Gamble Vietnam Ltd in Beauty and Personal Care (Vietnam)

October 2014 | 3 pages | ID: P940E21FDA6EN
Euromonitor International Ltd

Abstracts

Over the forecast period Procter & Gamble Vietnam Ltd aims to become the leading player in beauty and personal care in Vietnam. The company is likely to focus on expanding its distribution network to reach more in untapped markets, particularly rural areas, to generate more sales, as the competition in large cities such as Ho Chi Minh and Hanoi is already increasingly intense. Similar to Unilever Vietnam International Co Ltd, Procter & Gamble Vietnam Ltd will constantly invest in marketing...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Sets/Kits, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Beauty and Personal Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Procter & Gamble Vietnam Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Procter & Gamble Vietnam Ltd: Competitive Position 2013