Pranda Jewelry PCL in Personal Accessories (Thailand)

March 2015 | 3 pages | ID: PDF6FEAB1D6EN
Euromonitor International Ltd

Abstracts

Due to stagnation in terms of sales in 2013, because of the global environment, Pranda Jewelry aims to adapt its strategy to be more reliable in the domestic market and focus less on exports. Nearly 80% of company revenue was generated from abroad in 2013. However, the company will try to generate higher revenue from the domestic market and increase domestic sales to account for one half of total revenue in the medium term. In order to achieve this goal, the retailer will establish various...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Bags and Luggage, Jewellery, Watches, Writing Instruments.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Personal Accessories market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 Pranda Jewelry PCL: Key Facts
Summary 2 Pranda Jewelry PCL: Operational Indicators
Company Background
Internet Strategy
Private Label
Competitive Positioning