Porsche Design Group in Luxury Goods (Germany)

May 2014 | 2 pages | ID: P1D391987B8EN
Euromonitor International Ltd

Abstracts

Porsche Design Group—known in German as Porsche Lizenz- und Handelsgesellschaft mbH & Co KG—is excepted to continue with its successful strategy of using the name of the Porsche sports cars brand in order to promote other luxury goods, mainly luxury accessories, which fit well with the image and status conveyed by German luxury sports cars generally and Porsche specifically.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Designer Apparel (Ready-to-Wear), Fine Wines/Champagne and Spirits, Luxury Accessories, Luxury Cigars, Luxury Electronic Gadgets, Luxury Jewellery and Timepieces, Luxury Travel Goods, Luxury Writing Instruments and Stationery, Super Premium Beauty and Personal Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Luxury Goods market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 Porsche Design Group: Key Facts
Company Background
Summary 2 Porsche Design Group: Luxury Brands by Category 2013
Internet Strategy